Creates bold texture and effortless movement with firm yet flexible all-day hold
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Free standard shipping on orders A$99+. A$9.95 below A$99.
Usually dispatched from Adelaide within 24 hours of payment, excluding weekends and public holidays.
Delivery & returns
Standard delivery is estimated at 2–3 business days after dispatch for most Australian addresses. Remote and regional areas can take longer.
Express delivery: A$5.95 on orders A$99+, or A$14.95 below A$99. Estimated delivery is 1–3 business days after dispatch, depending on your location.
For change-of-mind returns, items must be unused, unopened and in original packaging. Contact us before returning an item. Return postage is paid by the customer. See our returns policy for full details.
Delivery options and final charges are confirmed at checkout.
PURE Forming Paste 85g
Why Buy From MV
Why Buy From MV
Description
Description
PURE Forming Paste is an 85g fibre-like paste for bold texture and movement. It gives firm yet flexible control that lasts all day.
Key benefits
- Bold texture.
- Firm yet flexible control.
- Fibre-like texture.
- Curls or choppy short styles.
How to use
- Rub a small amount between your palms to activate the texture.
- Work through damp or dry hair.
- Shape and twist for definition.
Key ingredients
Kaolin, waxes and glycerin, per PURE.
Who it suits
It suits short styles and curls that need definition.
You can pick up PURE Forming Paste from MV Hair & Beauty at 412 Churchill Road, Kilburn, Adelaide, or order it online from our website.
Frequently asked questions
How strong is it?
Firm yet flexible.
Can I use it on curls?
Yes. PURE says it defines curls.
Is it vegan?
Yes. PURE lists its range as vegan and free from parabens, sulphates and gluten.
Who makes PURE?
PURE is an Australian professional haircare brand.
What size is it?
85g.
How much should I use?
Start with a small amount and add more as needed for longer or thicker hair.
Need help choosing?
Ask the MV Hair & Beauty team in store in Kilburn, Adelaide, or contact us online and we can help you pick the right product.
Can I buy it in store?
Yes. You can pick it up at MV Hair & Beauty in Kilburn, Adelaide, or order online for delivery.
Benefits
Benefits
- Flexible hold
- All-day hold
- Adds volume
- Curl definition
- Vegan
- Sulphate-free
- Paraben-free
- Gluten-free
- Easy to use
Shipping & Returns
Shipping & Returns
Shipping: Orders are dispatched from Adelaide within 24 hours of payment on business days. Standard delivery is 2–3 business days for most Australian addresses and is free on orders of $99 or more ($9.95 under $99). Express is available at checkout: $5.95 on orders of $99 or more, $14.95 under $99. Remote and regional addresses can take longer. See our shipping policy for full details.
Returns: Changed your mind? Unused, unopened products in their original packaging can be returned within 30 days of delivery for a refund. Contact us first and we'll send return instructions; return postage is paid by the customer. Faulty items are covered under the Australian Consumer Law. See our returns policy for full details.
Track My Order
Track My Order
Choose standard or express delivery at checkout. You'll receive an email with tracking details when your order is dispatched so you can follow its progress.
