The Limitless colour chart reads like any professional chart: the number before the point is the level, from 1 (black) to 11 (special blonde), and the number after it is the tone, such as .0 natural or .1 ash. So every tube tells you its depth and its reflect at a glance. This guide explains the levels and tones, lists the shades we stock most, and covers what you need alongside the tube.
What Limitless colour is
A vegan, low-ammonia permanent cream colour in 100ml tubes, sold to salons and to confident home colourists who want salon results at trade prices. It is mixed with Limitless developer and applied like any professional cream colour. The full shade range, developers and lighteners are on our Limitless colour page.
How to read the shade number
Every shade is written as two numbers separated by a point, for example 5.1.
- The first number is the level, how light or dark: 1 is black, 3 dark brown, 4 medium brown, 5 light brown, 6 dark blonde, 7 medium blonde, 8 light blonde, 9 very light blonde, 10 lightest blonde, and 11 is a high-lift special blonde.
- The number after the point is the tone. .0 is natural, with no added reflect. .1 is ash, which cools and cancels warmth. Higher tone numbers add warmth or reflects, following the standard professional numbering, and the second digit where there is one is the secondary tone.
So 5.0 is a natural light brown and 5.1 is a light brown with an ash tone. Same depth, cooler result.
The shades we sell most
| Shade | Name | Use it for |
|---|---|---|
| 1.0 | Black | Deep black, full grey coverage |
| 3.0 | Dark Natural Brown | The most popular brunette shade in the range |
| 4.0 | Medium Natural Brown | Natural medium brown, grey coverage |
| 5.0 | Light Natural Brown | Natural light brown |
| 5.1 | Light Ash Brown | Cool light brown, cancels red |
| 7.0 | Medium Natural Blonde | Natural dark-to-medium blonde |
| 7.1 | Medium Ash Blonde | Cool blonde, cancels gold |
| 11.0 | Special Blonde | High-lift blonde on natural hair |
Choosing between a .0 and a .1
Natural (.0) shades give the truest version of a level and the most reliable grey coverage. Ash (.1) shades are the choice when hair pulls warm: brown that goes red, blonde that goes gold. If you are lightening more than a level, expect warmth and pick the ash. If you are covering grey at the same depth, the natural is the safer tube, or mix the two.
What you need with the tube
- Developer. Match the volume to the job: lower volume for deposit and grey coverage, higher for lift. Follow the tube directions for the mixing ratio.
- Lightener, if you are going more than a few levels lighter or pre-lightening for a fashion shade.
- Aftercare. The Colour Care shampoo and conditioner duo is made to protect the colour you just applied.
- Tools. Bowl, brush, gloves and a timer, all on the colour page.
Where to buy Limitless colour in Adelaide
The full shade range, developer, lightener and tools are at MV Hair & Beauty, 412 Churchill Road, Kilburn, with click and collect locally and delivery Australia-wide. Free standard shipping applies on eligible orders of A$99 and over.
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