Short answer: yes. Limitless is salon-formula haircare at a price that lets you buy the 1L, and it is one of the most reordered ranges at our Kilburn counter. It is a professional brand with a coded shampoo system (M for moisture, V for volume, R for repair, F for frizz, C for colour), a full styling line, a Clinical Curl range and a vegan, low-ammonia permanent colour. We stock close to 200 Limitless products at MV Hair & Beauty. Here is what it is, what it does well, and what actually sells.
How the range is organised
- Shampoo and conditioner by code. Pick the letter for your main concern, then 1 is the shampoo and 2 is the conditioner: M1 and M2 Mega Moisture, V1 and V2 Ultra Volume, R1 and R2 Reconstructive Repair, F1 and F2 Anti-Frizz, C1 and C2 Colour Care, plus the ST1 Scalp Rescue Thickening pair. The codes are compared in our Limitless shampoo guide.
- Masks. M3 Multi-Miracle and R3 Rapid Recovery are the treatments, not shampoos.
- Styling. Curl Cream, Sea Salt Spray, Smoothing Cream, Volume Powder, Shine Oil, Thermal Spray, Conditioning Spray, Wax Stick, Dry Shampoo and Humidity Shield.
- Clinical Curl. A dedicated curl system: Amplifier, Foam, Gel and Oil.
- Colour. Permanent cream colour in 100ml tubes, vegan and low-ammonia, with developer and lightener. Read the Limitless colour chart guide.
The best Limitless products, in the order they sell
1. Curl Cream 200ml
Our best-selling Limitless product outright. Curl Cream is a lightweight styling cream that defines waves, curls and coils with gentle, flexible hold and no crunch. Our Limitless curl guide covers where it sits against the Clinical Curl range.
2. Sea Salt Spray 200ml
Beachy texture, movement and volume without the crunch. Sea Salt Spray is a fine mist that works on damp or dry hair.
3. Mega Moisture Duo 500ml
The everyday pair for normal to dry hair. The M1 and M2 duo is cheaper than the singles, and the M1 in 1L is the value buy for long hair or a family.
4. Smoothing Cream 200ml
Smoothing Cream tames frizz and flyaways and leaves hair soft and polished. Suits all hair types and is the leave-in most of our stylists recommend before a blow-dry.
5. Colour Care Duo 500ml
The C1 and C2 duo protects and prolongs colour-treated hair. If you use Limitless colour, this is the aftercare pair that goes with it.
6. Permanent colour tubes
The 100ml tubes are a quiet best seller with salons and confident home colourists. 3.0 Dark Natural Brown, 1.0 Black, 4.0 and 5.0 lead; the whole shade range is on the Limitless colour page.
7. Reconstructive Repair Duo 500ml
The R1 and R2 duo for dry, damaged or chemically treated hair, with the R3 Rapid Recovery Mask as the two-minute weekly treatment.
8. Volume Powder 12g
Fine mist powder that absorbs oil and lifts the roots. Volume Powder for fine or flat hair, and the pair to the V1 and V2 Ultra Volume set.
9. Shine Oil 50ml and Thermal Spray 200ml
Shine Oil is the no-frizz finishing oil; Thermal Spray is the heat protectant for every hair type before hot tools.
10. Conditioning Spray, Anti-Frizz Duo and the Masks
The Conditioning Spray leave-in, the F1 and F2 Anti-Frizz duo, and the M3 Multi-Miracle Mask round out the top sellers.
Quick picks
- Dry hair: Mega Moisture duo, M3 mask
- Fine, flat hair: Ultra Volume duo, Volume Powder
- Damaged hair: Reconstructive Repair duo, R3 mask
- Frizz: Anti-Frizz duo, Smoothing Cream, Humidity Shield
- Coloured hair: Colour Care duo
- Curls: Curl Cream, then the Clinical Curl range
- Best value: any 1L shampoo
Where to buy Limitless in Adelaide
The full range is at MV Hair & Beauty, 412 Churchill Road, Kilburn, with click and collect locally and delivery Australia-wide. Standard shipping is free on orders of A$99 and over, which a duo and a styler clear.
Shop all Limitless · Shampoo and conditioner sets · Limitless colour