Natural Look is the quiet achiever on our shelves. It is made in South Australia, it is priced for salons that buy by the litre, and it sells steadily without any advertising behind it. We stock more than 250 Natural Look products at MV Hair & Beauty in Kilburn, and this is the list of what Adelaide salons, barbers and beauty rooms actually reorder, in roughly the order it leaves the building.
New to the brand? The Natural Look hair care guide matches each range to a hair type. This list is the shortcut.
1. Static Free Smooth Operator
Our best-selling Natural Look product outright. Smooth Operator is a light leave-in cream that seals the cuticle, gives heat protection through the mid-lengths and ends, and takes the frizz out of a blow-dry without weighing hair down. Works on straight and curly hair, which is why stylists keep a tube at the station.
2. Purify Clarifying Shampoo
The oil-free cleanser salons use before a colour, a treatment or a keratin service, and the one home users buy when hair feels coated. Purify Clarifying lifts styling product build-up, oiliness and pollution without stripping. Once a week is enough for most people. Follow with the Purify Hair & Scalp Conditioner, which brings the scalp's pH back down after a deep cleanse.
3. Purify Anti-Hair Loss Shampoo and Treatment Vials
The Anti-Hair Loss Shampoo is Natural Look's scalp-care shampoo, made with wheat amino acids, arnica, biotin and Kakadu plum. The 12-vial treatment is the leave-on step that goes with it. Use them together as a scalp-care routine.
4. Intensive Reconstructive Treatment
The salon-basin treatment for hair that has been straightened, permed, coloured or cooked with heat. Intensive Reconstructive puts moisture back with quinoa protein and botanical extracts, and it comes in everything from a 25ml sachet to a 1-litre tub, so you can try it before you commit to the big one.
5. Intensive Fortifying Shampoo and Silk-Enriched Conditioner
The everyday pair for chemically treated hair. Fortifying Shampoo cleans and protects hair stressed by thermal styling and colour; Silk-Enriched Conditioner restores moisture with quinoa protein and camomile. Both come up to 1L for home and 5L for the salon.
6. Purify Scalp Refresh (Anti-Dandruff) Shampoo
For flaky, itchy or tight scalps. Scalp Refresh cleanses gently, suits all hair types and does not leave hair feeling stripped the way harsher medicated shampoos can.
7. Silver Screen Ice Blonde Shampoo and Conditioner
Natural Look's anti-yellow duo. The Ice Blonde Shampoo and Conditioner use concentrated violet and blue pigments to revive cool tones in lightened, colour-treated or grey hair. Add the Ice Blonde Detangler as a leave-in if your hair is porous. Which blonde product suits which blonde is covered in our Natural Look blonde shampoo guide.
8. Colourance Shine Enhancing Shampoo and Conditioner
The colour-protection pair. Colourance Shampoo boosts strength and shine on coloured and non-coloured hair; the Conditioner is pH balanced to slow colour fade and the moisture loss that comes with regular colouring. A salon staple in the 5-litre.
9. ATV Freeze Frame Superhold Styling Gel
The gel barbers ask for by name. Freeze Frame is fast-drying with serious hold, texture and control. If you want a matte finish instead, the StyleArt Extreme Hold Matte Gel is the same idea without the shine. The full styling line-up is in our Natural Look styling guide.
10. ColourArt Deep Mask
A replenishing mask for natural, coloured or highlighted hair that is dry or damaged. ColourArt Deep Mask nourishes while keeping colour vibrant, and the 980ml tub is one of the better-value masks in the store. Pair it with the Kakadu Oil Treatment for shine.
11. Static Free anti-frizz: DJ Shine Serum and Anti-Frizz Mask
For hair that puffs up the minute it hits humidity. DJ Shine Serum is the lightweight finishing serum that controls frizz and static and adds shine; the Anti-Frizz Mask is the weekly deep treatment. The shampoo and conditioner complete the program.
12. Oasis Moisturising Shampoo and Conditioner
The everyday moisture pair for normal to thick hair. Oasis Shampoo uses shea butter and wheat protein; the Conditioner adds peach nut and avocado oils for slip and fewer tangles. Finish with Oasis pH Moisturising Cream for ends and flyaways.
13. Movie Tone Hues cream peroxide and Ice Blonde Blue Bleach
Trade only, but they belong on the list because Adelaide salons buy them by the carton. Movie Tone Hues cream peroxide comes in 5, 10, 20, 30 and 60 vol, and the Ice Blonde Blue Bleach gives controlled lift while neutralising warm undertones.
14. Conductive Gel
Not a hair product, but our beauty-room customers would notice if we left it off. Natural Look Conductive Gel is the conductive medium for micro-current, ultrasonic, galvanic, radio frequency and IPL treatments, with a firming effect of its own. Available in a 5-litre for clinics.
Quick picks by concern
- Frizz: Smooth Operator, DJ Shine Serum, Static Free Anti-Frizz Mask
- Build-up or oily roots: Purify Clarifying Shampoo
- Scalp care: Purify Anti-Hair Loss Shampoo and vials
- Flaky scalp: Purify Scalp Refresh Shampoo
- Coloured or heat-damaged hair: Intensive Fortifying Shampoo, Silk-Enriched Conditioner, Intensive Reconstructive Treatment
- Brassy blonde or grey: Silver Screen Ice Blonde Shampoo and Conditioner
- Colour fade: Colourance Shine Enhancing pair, ColourArt Deep Mask
- Dry, thick hair: Oasis Moisturising pair
- Men's styling: ATV Freeze Frame Gel, StyleArt Matte Gel, StyleArt Pomade
- Salon backbar: 5-litre Intensive, Oasis, Colourance and Daily Herbal
Buying Natural Look in Adelaide
Natural Look is made in South Australia by Artav Australia, a family-owned company with more than 60 years in professional hair and beauty, and we stock it at 412 Churchill Road, Kilburn. Click and collect locally, or delivery Australia-wide with free standard shipping on orders of A$99 and over.