American Crew has been the default men's styling brand in barbershops for thirty years, and the range has grown to the point where the tubs all look the same and half of them have the word fiber on them. We stock close to 90 American Crew products at MV Hair & Beauty in Kilburn. This is what actually sells, in the order it leaves the building, with what each one is for.
1. Matte Clay 85g
Our best-selling American Crew product outright. Matte Clay is a concentrated styling clay for short hair that needs touchable texture with high, workable hold and medium shine. If you buy one American Crew tub, most Adelaide barbers would hand you this one.
2. Matte Clay Spray 150ml
Clay texture in a spray. Matte Clay Spray uses kaolin clay for texture and body with a matte finish, for people who want the look without working a product through by hand.
3. Firm Hold Styling Gel 250ml
The classic gel. Firm Hold Gel makes hair look thicker and shinier with fullness and volume, and it does not flake. The Light Hold Gel is the alcohol-free, lighter-control version.
4. Forming Cream 85g
Medium hold, medium shine, works on every hair type. Forming Cream is the easiest American Crew product to use and the one we recommend to anyone who does not know what they want.
5. Fiber
High hold, low shine. Fiber thickens, texturises and adds fullness to short hair, and it is the product that made the brand. How it differs from Matte Clay, Forming Cream and Pomade is in our American Crew styler comparison.
6. Daily Cleansing Shampoo and Daily Moisturizing Conditioner
The Daily Cleansing Shampoo removes excess oil without stripping and comes in sizes from 100ml to 1L; the Daily Moisturizing Conditioner detangles without weight. The everyday pair for normal to oily hair. For dry hair, the Daily Deep Moisturizing Shampoo; for fine hair, the Fortifying Shampoo; for one bottle in the shower, the 3-in-1 Tea Tree.
7. Ultra Gliding Shave Oil 50ml
Shave Oil for sensitive skin, to help the razor glide for a smooth, comfortable shave. Pair with the SSC Moist Shaving Cream, a non-foaming cream for a close shave, and the SSC Face Balm after.
8. Defining Paste 85g and Pomade
Defining Paste adds texture and volume with a natural finish; the classic Pomade is medium hold with high shine for slick, combed styles, with the Heavy Hold Pomade above it and the Cream Pomade for a lighter, moisture-rich version.
9. Precision Blend
American Crew's five-minute grey blending for men, in Light, Medium Natural, Medium Ash and Dark, mixed with the 15 vol developer. Barbers sell the service; home users buy the box. Our Precision Blend guide covers shades and application.
10. Beard and moustache
Beard Balm conditions and styles, Beard Serum is the oil that does not smell strange, the 2-in-1 Moisturiser and Beard Conditioner covers skin and beard, and the Moustache Wax is strong hold for shaping.
Quick picks
- Short textured hair: Matte Clay
- Anything, easy: Forming Cream
- Thick, full, low shine: Fiber
- Slick and shiny: Pomade, Grooming Cream
- Fine hair: Boost Powder, Light Hold Texture Lotion
- Grey blending: Precision Blend
- Wash: Daily Cleansing Shampoo, 1L
Where to buy American Crew in Adelaide
Everything above is at MV Hair & Beauty, 412 Churchill Road, Kilburn, with click and collect locally and delivery Australia-wide. Standard shipping is free on orders of A$99 and over.