{"product_id":"pure-lamellar-eternity-shampoo","title":"PURE LAMELLAR ETERNITY SHAMPOO","description":"\u003cp class=\"p1\"\u003eA refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eActivate targeted repair from the very first wash with an intelligent lamellar cleanse that strengthens hair from within.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Rinse thoroughly. Repeat if needed.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572176552054,"sku":"9333680031547","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"1l","offer_id":43572176519286,"sku":"9333680031554","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-SHAMPOO-MV-hair-and-beauty-28061136486518.webp?v=1782099267","url":"https:\/\/mvhairandbeauty.com\/products\/pure-lamellar-eternity-shampoo","provider":"MV hair and beauty","version":"1.0","type":"link"}