{"product_id":"pure-forming-paste-85g","title":"PURE Forming Paste 85g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formula delivers firm yet flexible control, defining curls or building choppy, twisted shapes in shorter styles for a naturally textured, lived-in finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Rub a small amount of Forming Paste between the palms to activate the fibre-like texture.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through damp or dry hair, shaping and twisting to create definition, texture and hold.\u003c\/h3\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572192739446,"sku":"9333680021692","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-Forming-Paste-85g-MV-hair-and-beauty-28061140615286.webp?v=1782099267","url":"https:\/\/mvhairandbeauty.com\/products\/pure-forming-paste-85g","provider":"MV hair and beauty","version":"1.0","type":"link"}