{"product_id":"hi-lift-true-colour-permanent-hair-colour-100ml","title":"Hi Lift True Colour Permanent Hair Colour Cream 100ml","description":"\u003cp\u003e\u003cstrong\u003eHi Lift True Colour\u003c\/strong\u003e is a professional permanent hair colour cream made in Italy, now in one place with every shade we carry. Pick your shade from the selector above: each shade keeps its own price, SKU and barcode, so salons can reorder exactly what they use.\u003c\/p\u003e\n\u003cp\u003eThe formula uses high-definition pigments for even-looking coverage, rich depth and shine, with herbal extracts for added care during the colour service. The 100ml tube suits busy salons and barbershops that want a dependable, well-priced permanent colour line.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Hi Lift Professional\u003c\/li\u003e\n\u003cli\u003eRange: True Colour permanent colour cream\u003c\/li\u003e\n\u003cli\u003eSize: 100ml tube\u003c\/li\u003e\n\u003cli\u003eMixing ratio: 1 part colour to 1.5 parts Hi Lift developer\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eProfessional use only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to read the shade numbers\u003c\/h2\u003e\n\u003cp\u003eThe number before the point is the depth level, from 1 (black) up to 12 (arctic blonde). The digits after the point show the tone: the first digit is the main tone and the second is the secondary tone. A repeated digit, such as 6.66 or 4.77, means that tone is intensified. For example, 9.12 is a very light blonde with an ash main tone and a violet secondary tone.\u003c\/p\u003e\n\u003ch2\u003eShade guide\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturals and intense naturals:\u003c\/strong\u003e 1.0 Black, 2.0 Darkest Brown, 3.0 Dark Brown, 4.0 Brown, 4.00 Intense Brown, 5.0 Light Brown, 5.00 Light Intense Brown, 6.0 Dark Blonde, 6.00 Dark Intense Blonde, 7.0 Blonde, 7.00 Intense Blonde, 8.0 Light Blonde, 8.00 Light Intense Blonde, 9.0 Very Light Blonde, 9.00 Very Light Intense Blonde, 10.0 Extra Light Blonde, 11.0 Arctic Blonde, 12.00 Arctic Light Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsh and cool tones:\u003c\/strong\u003e 1.10 Blue Black, 5.1 Light Ash Blonde, 5.11 Light Intense Ash Brown, 5.12 Light Ash Violet Brown, 6.1 Dark Ash Blonde, 6.11 Dark Intense Ash Blonde, 6.12 Dark Ash Violet Blonde, 6.15 Dark Ash Mahogany Blonde, 7.1 Ash Blonde, 7.11 Intense Ash Blonde, 7.12 Ash Violet Blonde, 8.1 Light Ash Blonde, 8.11 Light Intense Ash Blonde, 8.12 Light Ash Violet Blonde, 9.1 Very Light Ash Blonde, 9.11 Very Light Intense Ash Blonde, 9.12 Very Light Ash Violet Blonde, 10.01 Urban Ash, 10.1 Extra Light Ash Blonde, 10.11 Silvery Moon, 10.111 Extra Light Intense Ash Blonde, 11.16 Titanium, 12.01 Arctic Ash Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGolden tones:\u003c\/strong\u003e 5.3 Light Golden Brown, 6.3 Dark Golden Blonde, 7.3 Golden Blonde, 7.35 Golden Mahogany Blonde, 8.3 Light Golden Blonde, 9.3 Very Light Golden Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper tones:\u003c\/strong\u003e 5.4 Copper Brown, 5.41 Aztec, 6.4 Titian, 6.41 Autumn Amber, 6.46 Red Republic, 7.4 Saffron, 7.41 Tuscan Sunrise, 7.44 Blazing Copper, 8.4 Copper Tango\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMahogany and red tones:\u003c\/strong\u003e 4.6 Garnet, 4.62 Plum Berry, 4.66 Rich Inferno Red, 5.5 Tropical Mahogany Brown, 5.53 Metallic Brown, 5.56 Persian Red, 5.6 Ruby Red, 5.62 Red Velvet, 5.66 Sangria Punch, 6.5 Tropical Mahogany Blonde, 6.53 Bronze Metallic Brown, 6.56 Antique Rose, 6.6 Poppy, 6.64 Cranberry, 6.66 Volcanic Red, 7.62 Cherry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet, pearl and beige tones:\u003c\/strong\u003e 2.20 Darkest Violet Brown, 4.20 Violet Intense Brown, 5.20 Light Violet Intense Brown, 6.20 Dark Violet Intense Blonde, 6.23 French Beige, 7.23 French Beige Blonde, 8.21 Violet Gem, 8.23 Light French Beige Blonde, 9.201 Silver Ice, 9.206 Pink Ice, 9.21 Violet Haze, 9.23 Very Light French Beige Blonde, 10.02 Swedish Blonde, 10.08 Silver Shimmer, 10.21 Violet Silk, 10.22 Iced Violet, 10.23 Extra Light French Beige Blonde, 11.20 Arctic Pearl, 11.81 Arctic Platinum, 12.89 Arctic Silver\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrown, chocolate and matte tones:\u003c\/strong\u003e 4.75 Rich Chocolate Brown, 4.77 Dark Intense Chocolate, 5.7 Coffee, 6.71 Dark Brown Ash Blonde, 6.77 Intense Cocoa, 7.7 Toffee Blonde, 7.71 Brown Ash Blonde, 8.71 Light Brown Ash Blonde, 9.71 Very Light Brown Ash Blonde, 9.75 Spiced Bamboo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix tones and correctors:\u003c\/strong\u003e 000 Neutral, 002 Violet, 0131 Green, 021 Ash Light Violet, 044 Copper, 056 Fuchsia, 066 Red, 088 Intense Blue, 091 Silver, AC Ash Corrector\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeches Lift \u0026amp; Deposit:\u003c\/strong\u003e Magenta, Red, Red Copper, Red Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToners:\u003c\/strong\u003e Champagne, Graphite, Ice, Lavender, Pearl, Pearl Ash Blonde, Rose, Silver\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix and apply strictly according to the pack directions and your professional colour-service procedure. Perform the prescribed allergy alert test before every service and wear suitable gloves.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWarning: This product is for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/hi-lift-professional\"\u003eHi Lift products\u003c\/a\u003e, \u003ca href=\"\/collections\/hi-lift-colour\"\u003eHi Lift colour\u003c\/a\u003e or \u003ca href=\"\/collections\/hair-colours\"\u003eall hair colours\u003c\/a\u003e.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"1.0 Black","offer_id":48922457899126,"sku":"8050455001338","price":11.3,"currency_code":"AUD","in_stock":true},{"title":"1.10 Blue Black","offer_id":48922457931894,"sku":"8050455001499","price":11.3,"currency_code":"AUD","in_stock":true},{"title":"2.0 Darkest Brown","offer_id":48922457964662,"sku":"8050455001345","price":11.3,"currency_code":"AUD","in_stock":true},{"title":"2.20 Darkest Violet Brown","offer_id":48922457997430,"sku":"8050455001956","price":11.3,"currency_code":"AUD","in_stock":false},{"title":"3.0 Dark 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