{"title":"PURE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTransform your routine with the science of nature. Pure Hair Australia combines \u003cb data-path-to-node=\"4,0\" data-index-in-node=\"80\"\u003esustainably crafted formulas and an Organic Certified Complex™\u003c\/b\u003e to provide professional salon quality that respects both your hair and the planet.\u003c\/p\u003e","products":[{"product_id":"pure-lamellar-eternity-conditioner","title":"PURE LAMELLAR ETERNITY CONDITIONER","description":"\u003cp class=\"p1\"\u003eReplenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eReplenish strength and softness with an adaptive lamellar conditioner that delivers hydration and repair precisely where needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 1: After cleansing with Lamellar Eternity Shampoo, apply Lamellar Eternity Conditioner to clean, damp hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 3:  Rinse thoroughly. Use Lamellar Eternity Mask Treatment as needed and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"240ml","offer_id":43572135428214,"sku":"9333680031561","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"1L","offer_id":43572135395446,"sku":"9333680031578","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-CONDITIONER-MV-hair-and-beauty-28061107519606.webp?v=1782099277"},{"product_id":"pure-lamellar-eternity-mask","title":"PURE LAMELLAR ETERNITY MASK","description":"\u003cp class=\"p1\"\u003eImmerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eImmerse hair in concentrated repair with a rich lamellar mask that restores strength, elasticity and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 1: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"250ml","offer_id":43572164886646,"sku":"9333680031585","price":47.95,"currency_code":"AUD","in_stock":false},{"title":"1l","offer_id":43572164853878,"sku":"9333680031592","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-MASK-MV-hair-and-beauty-28061122166902.webp?v=1782099267"},{"product_id":"pure-lamellar-eternity-shampoo","title":"PURE LAMELLAR ETERNITY SHAMPOO","description":"\u003cp class=\"p1\"\u003eA refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eActivate targeted repair from the very first wash with an intelligent lamellar cleanse that strengthens hair from within.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Rinse thoroughly. Repeat if needed.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572176552054,"sku":"9333680031547","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"1l","offer_id":43572176519286,"sku":"9333680031554","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-SHAMPOO-MV-hair-and-beauty-28061136486518.webp?v=1782099267"},{"product_id":"pure-forming-paste-85g","title":"PURE Forming Paste 85g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formula delivers firm yet flexible control, defining curls or building choppy, twisted shapes in shorter styles for a naturally textured, lived-in finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Rub a small amount of Forming Paste between the palms to activate the fibre-like texture.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through damp or dry hair, shaping and twisting to create definition, texture and hold.\u003c\/h3\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572192739446,"sku":"9333680021692","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-Forming-Paste-85g-MV-hair-and-beauty-28061140615286.webp?v=1782099267"},{"product_id":"pure-texture-paste-85g","title":"PURE Texture Paste 85g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formula delivers firm yet flexible control, defining curls or building choppy, twisted shapes in shorter styles for a naturally textured, lived-in finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eCreate bold texture, movement and flexible control with a matte, lived-in finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Rub a small amount of Forming Paste between the palms to activate the fibre-like texture.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aytfrsmgxr1g3vxbjaaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through damp or dry hair, shaping and twisting to create definition, texture and hold.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572246052982,"sku":"9333680021708","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-Texture-Paste-85g-MV-hair-and-beauty-28061146447990.webp?v=1782099267"},{"product_id":"pure-deluxe-pomade","title":"PURE DELUXE POMADE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Deluxe Pomade is a refined styling essential that creates a slick, high-shine finish with strong, lasting hold. Ideal for short hair or anyone seeking a polished, groomed look, it delivers defined structure with a smooth, controlled finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eCreate a sleek, groomed style with strong hold and high-shine definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Rub a small amount of Deluxe Pomade between the palms to warm and activate the formula.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-adxhltmvytxczlznwuaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through damp or dry hair, shaping and defining as desired for a slick, polished finish.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43572335968374,"sku":"9333680021739","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-DELUXE-POMADE-MV-hair-and-beauty-28061176496246.webp?v=1782099254"},{"product_id":"pure-lamellar-vitality-conditioner","title":"PURE LAMELLAR VITALITY CONDITIONER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis silky, creamy conditioner is an enriched haircare essential that conditions and revitalises, transforming your routine into a moment of self-care. Designed to enhance manageability while maintaining natural bounce, it leaves the hair feeling soft, balanced and beautifully refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eCondition and revitalise hair with silky hydration that maintains movement and bounce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 1: After cleansing with Lamellar Vitality Shampoo, apply Lamellar Vitality Conditioner to damp hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Use Butter Mask or Glass Hair Treatment as needed, then finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"240ml","offer_id":43572628422774,"sku":"9333680030540","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"1l","offer_id":43572628455542,"sku":"9333680030762","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-VITALITY-CONDITIONER-MV-hair-and-beauty-28061224927350.webp?v=1782099254"},{"product_id":"pure-lamellar-vitality-shampoo","title":"PURE LAMELLAR VITALITY SHAMPOO","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA gentle cleansing lather that revitalises with every wash, enhancing softness and bounce while leaving the hair feeling fresh, light and renewed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eBegin the Lamellar Vitality routine with a gentle cleanse that revitalises hair, enhancing softness, bounce and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Vitality Shampoo to wet hair. Massage into the scalp and through lengths to create a soft, revitalising lather.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Rinse thoroughly. Repeat if needed.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-ackljcutitnr5rddzmaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Follow with Lamellar Vitality Conditioner, then incorporate Butter Mask or Glass Hair Treatment as needed. Finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572714700918,"sku":null,"price":44.95,"currency_code":"AUD","in_stock":false},{"title":"1l","offer_id":43572714733686,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-VITALITY-SHAMPOO-MV-hair-and-beauty-28061264052342.webp?v=1782099254"},{"product_id":"lamellar-vitality-glass-hair-treatment","title":"LAMELLAR VITALITY GLASS HAIR TREATMENT","description":"\u003cp\u003eShine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eTransform hair instantly with a fast-acting elixir for reflective shine and glass-like smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Wash hair with Lamellar Vitality Shampoo and towel-dry.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Vitality Glass Hair Treatment evenly through mid-lengths and ends.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Follow with Lamellar Vitality Conditioner if desired and finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"500ml","offer_id":43572771160182,"sku":"9333680030793","price":59.95,"currency_code":"AUD","in_stock":false},{"title":"250ml","offer_id":43572771192950,"sku":"9333680029391","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/LAMELLAR-VITALITY-GLASS-HAIR-TREATMENT-MV-hair-and-beauty-28061287284854.webp?v=1782099254"},{"product_id":"pure-lamellar-eternity-leave-in-treatment","title":"PURE LAMELLAR ETERNITY LEAVE IN TREATMENT","description":"\u003cp\u003eComplete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRemaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eComplete your repair routine with an advanced leave-in that delivers continuous bond repair, protection and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Eternity Leave In Treatment to clean, towel-dried hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work evenly through mid-lengths and ends using fingers or a comb.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avwlmn2lgvm9cqjnauaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Leave in and style as desired. The formula continues to repair and protect long after application.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"10ml","offer_id":43572807696502,"sku":"9333680031615","price":18.95,"currency_code":"AUD","in_stock":false},{"title":"50ml","offer_id":43572807729270,"sku":"9333680031615","price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-LEAVE-IN-TREATMENT-MV-hair-and-beauty-28061355606134.webp?v=1782185529"},{"product_id":"pure-shaping-serum-150ml","title":"PURE SHAPING SERUM 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Shaping Serum is a versatile, enriched serum that spreads effortlessly through the hair to enhance body and shine. This revitalising styling elixir helps control frizz and supports a natural-looking style, while Pure’s Organic Certified Complex™ works to smooth, seal and refine the hair for a polished, balanced finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-step-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply a small amount of Shaping Serum to clean, towel-dried hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work evenly through mid-lengths and ends to smooth frizz and enhance body.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acu9tnkhsvg1za3nzvaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Leave in and style as desired, allowing curls or natural texture to form with soft control.\u003c\/h3\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43590758858870,"sku":"9333680019750","price":0.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-SHAPING-SERUM-150ml-MV-hair-and-beauty-28070989332598.webp?v=1782272052"},{"product_id":"pure-styling-cream-150ml","title":"PURE STYLING CREAM 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Styling Cream is an enriched, pliable cream designed to create shape with medium hold and natural shine. Infused with the essence of Pure’s Organic Certified Complex™, this versatile styling essential enhances control and definition while leaving the hair smooth, polished and beautifully refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003ePrime, shape and smooth hair with a pliable styling cream designed to enhance blow-dry results and extend style life.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply a small amount of Styling Cream to clean, towel-dried hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work evenly through mid-lengths and ends to create shape and natural shine.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-angvmskfwb3qytvnweaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Blow-dry and style as desired for medium hold, smooth control and long-lasting results.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43590936428662,"sku":"9333680019774","price":39.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-STYLING-CREAM-150ml-MV-hair-and-beauty-28071420133494.webp?v=1782272051"},{"product_id":"pure-sensual-curls-150ml","title":"PURE SENSUAL CURLS 150ml","description":"\u003cp class=\"p1\"\u003eCurl Relaxing Cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePure Sensual Curls is an enriched, powerful anti-frizz curl defining cream that delivers lasting curl perfection and control. This revitalising formula transforms wavy frizz into satin-smooth curls, enhancing shape and softness. Infused with Pure’s Organic Certified Complex™, it helps moisturise, seal and add shine while protecting against frizz caused by humidity, sun, thermal styling and chemical services.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eDefine, smooth and perfect curls with long-lasting control and a soft, satin finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply a small amount of Sensual Curls to clean, towel-dried hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Distribute evenly through mid-lengths and ends, scrunching to enhance curl shape and control frizz.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-azmfitxflzwvpc1dwyaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Air dry for natural definition or diffuse for added volume and curl structure.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43590962970742,"sku":"9333680019743","price":37.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-SENSUAL-CURLS-150ml-MV-hair-and-beauty-28071841726582.webp?v=1782272051"},{"product_id":"pure-fusion-complex-bond-repair-treatment-150ml","title":"PURE FUSION COMPLEX BOND REPAIR TREATMENT 150ml","description":"\u003cp class=\"p1\"\u003eRebuilds Chemically Damaged Hair, Softens and Smooths Hair Texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePure Fusion Complex Bond Repair Treatment is an enriched repairing treatment designed to prevent damage and restore hair integrity compromised by chemical salon processes. This advanced bond-building elixir works to protect the hair’s bonds from initial breakage while actively repairing broken bonds. Infused with Pure’s Organic Certified Complex™, Fusion Complex visibly softens and smooths the hair texture, helping return strength, resilience and a beautifully refined finish.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eDeliver intensive bond repair to rebuild and restore chemically damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Cleanse with Fusion Complex Shampoo and gently towel-dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Fusion Complex Bond Repair Treatment evenly through mid-lengths and ends. Leave on for 3–5 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Follow with Fusion Complex Conditioner and finish with Fusion Complex Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43590993084534,"sku":"9333680019767","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-FUSION-COMPLEX-BOND-REPAIR-TREATMENT-150ml-MV-hair-and-beauty-28071900184694.webp?v=1782272051"},{"product_id":"pure-precious-ends-treatment-150ml","title":"PURE PRECIOUS ENDS TREATMENT 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Precious Ends is an enriched finishing elixir infused with Goji Berry Oil to help seal the ends, lock in colour and protect against styling and UV damage. Drawing on Pure’s organic origins, Pure’s Organic Certified Complex™ works to repair, smooth and soften frizzy, damaged and long hair, leaving the ends beautifully refined, nourished and protected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eFinish the Precious routine by sealing, smoothing and protecting the ends for long-lasting softness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply a small amount of Precious Ends to clean, towel-dried or dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through mid-lengths and ends, concentrating on dry or frizzy areas.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Leave in and style as desired for smooth, protected ends.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43591196606582,"sku":"9333680005524","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-PRECIOUS-ENDS-TREATMENT-150ml-MV-hair-and-beauty-28072074346614.webp?v=1782272051"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/collections\/pure.webp?v=1782271143","url":"https:\/\/mvhairandbeauty.com\/collections\/pure.oembed","provider":"MV hair and beauty","version":"1.0","type":"link"}