{"title":"PURE Shampoo","description":"\u003cp\u003ePURE shampoos gently cleanse and leave hair soft, smooth and shiny, with a matching conditioner for each hair need. Most come in 300ml.\u003c\/p\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhich PURE shampoo?\u003c\/strong\u003e\u003c\/summary\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-forever-blonde-shampoo-300ml\"\u003eForever Blonde\u003c\/a\u003e: helps neutralise yellow and gold tones in blonde or grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-colour-angel-shampoo-300ml\"\u003eColour Angel\u003c\/a\u003e: a gentle cleanse for colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-goddess-shampoo-300ml\"\u003eGoddess\u003c\/a\u003e: hydrates dry, frizzy hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-uplift-shampoo-300ml\"\u003eUp.Lift Volume\u003c\/a\u003e: lightweight volume for fine or flat hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-miracle-renew-shampoo-300ml\"\u003eMiracle Renew\u003c\/a\u003e: for stressed, dry or chemically treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-fusion-complex-shampoo-300ml\"\u003eFusion Complex\u003c\/a\u003e: for chemically treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/pure-lamellar-eternity-shampoo\"\u003eLamellar Eternity\u003c\/a\u003e and \u003ca href=\"\/products\/pure-lamellar-vitality-shampoo\"\u003eLamellar Vitality\u003c\/a\u003e: lamellar cleansers that start each Lamellar routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair with the matching \u003ca href=\"\/collections\/pure-conditioner\"\u003ePURE conditioner\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/pure\"\u003ePURE range\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"pure-lamellar-eternity-shampoo","title":"Pure Lamellar Eternity Shampoo","description":"\u003cp class=\"p1\"\u003eA refreshing cleanser that starts the Lamellar Eternity routine from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted conditioning actives precisely where the hair needs them most.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach lather gently lifts away excess oils and product build up while leaving hair feeling soft and preparing it for the next steps of the routine.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eStart your routine with an intelligent lamellar cleanse that leaves hair feeling soft, smooth and refreshed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Rinse thoroughly. Repeat if needed.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572176552054,"sku":"9333680031547","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572176519286,"sku":"9333680031554","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-SHAMPOO-MV-hair-and-beauty-28061136486518.webp?v=1782099267"},{"product_id":"pure-lamellar-vitality-shampoo","title":"Pure Lamellar Vitality Shampoo","description":"\u003cp\u003eA gentle cleansing lather that revitalises with every wash, enhancing softness and bounce while leaving the hair feeling fresh, light and renewed.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply Lamellar Vitality Shampoo to wet hair. Massage into the scalp and through lengths to create a soft, revitalising lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with Lamellar Vitality Conditioner, then incorporate Butter Mask or Glass Hair Treatment as needed. Finish with Luminous Vitality Leave-In Silky Foam.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572714700918,"sku":null,"price":43.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572714733686,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-VITALITY-SHAMPOO-MV-hair-and-beauty-28061264052342.webp?v=1782099254"},{"product_id":"pure-forever-blonde-shampoo-300ml","title":"Pure Forever Blonde Shampoo 300ml","description":"\u003cp\u003eRefresh brassy blonde or grey hair with Pure Forever Blonde Shampoo 300ml. Its blue-violet toning pigments help reduce unwanted yellow and gold tones while gently cleansing the hair.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow and gold tones\u003c\/li\u003e\n\u003cli\u003eGently cleanses blonde or grey hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking brighter, softer and smoother\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage through wet hair, leave for 1–3 minutes depending on the desired toning result, rinse well, then follow with conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eBlonde, bleached, highlighted or grey hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135389626486,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Forever-Blonde-Shampoo-300ml-MV-hair-and-beauty-29032587526262.jpg?v=1788837539"},{"product_id":"pure-colour-angel-shampoo-300ml","title":"Pure Colour Angel Shampoo 300ml","description":"\u003cp\u003eKeep colour-treated hair fresh, soft and radiant with Pure Colour Angel Shampoo 300ml. Its gentle cleansing formula removes daily build-up while helping defend colour from premature fade.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses without stripping colour\u003c\/li\u003e\n\u003cli\u003eHelps prevent fade and preserve radiance\u003c\/li\u003e\n\u003cli\u003eLeaves fragile colour-treated hair softer and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse well. Repeat if needed and follow with Colour Angel Conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eColour-treated, fragile or dull hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135389954166,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Colour-Angel-Shampoo-300ml-MV-hair-and-beauty-29032579694710.jpg?v=1788837530"},{"product_id":"pure-uplift-shampoo-300ml","title":"Pure Up.Lift Volume Shampoo 300ml","description":"\u003cp\u003eGive fine, flat hair a clean, weightless lift with Pure Up.Lift Volume Shampoo 300ml. It gently cleanses while boosting natural body, fullness, softness and shine.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses fine or flat hair\u003c\/li\u003e\n\u003cli\u003eBoosts lightweight body and natural fullness\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage through wet scalp and lengths, rinse well and repeat if needed. Follow with Up.Lift Volume Conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eFine, flat or limp hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135390118006,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Up-Lift-Volume-Shampoo-300ml-MV-hair-and-beauty-29032607252598.jpg?v=1788837530"},{"product_id":"pure-miracle-renew-shampoo-300ml","title":"Pure Miracle Renew Shampoo 300ml","description":"\u003cp\u003eRefresh ageing, stressed or chemically treated hair with Pure Miracle Renew Shampoo 300ml. It gently cleanses while leaving hair feeling supple and soft with healthy-looking shine.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses ageing, stressed or treated hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling supple and soft\u003c\/li\u003e\n\u003cli\u003eHelps improve bounce, shine and frizz control\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage through wet scalp and lengths, rinse well and repeat if needed. Follow with Miracle Renew Conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eAgeing, stressed, dry or chemically treated hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135390347382,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Miracle-Renew-Shampoo-300ml-MV-hair-and-beauty-29032606597238.jpg?v=1788837530"},{"product_id":"pure-goddess-shampoo-300ml","title":"Pure Goddess Shampoo 300ml","description":"\u003cp\u003eGently cleanse and rehydrate dry, unruly hair with Pure Goddess Shampoo 300ml. The moisture-rich formula helps smooth frizz and leaves hair feeling softer and easier to manage.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses while restoring hydration\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eLeaves dry hair soft, supple and shiny\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage through wet scalp and lengths, rinse well and repeat if needed. Follow with Goddess Conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eDry, frizzy, coarse or unruly hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135390675062,"sku":null,"price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Goddess-Shampoo-300ml-MV-hair-and-beauty-29032602632310.jpg?v=1788837518"},{"product_id":"pure-fusion-complex-shampoo-300ml","title":"Pure Fusion Complex Shampoo 300ml","description":"\u003cp\u003eGently cleanse stressed hair with Pure Fusion Complex Shampoo 300ml. It is designed for chemically treated hair and helps improve softness, shine and manageability.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses chemically damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps improve shine and manageability\u003c\/li\u003e\n\u003cli\u003eSupports protection from heat, UV and humidity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage through wet scalp and lengths, rinse well and repeat if needed. Follow with Fusion Complex Conditioner.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eDamaged, coloured or chemically treated hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135391002742,"sku":null,"price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Fusion-Complex-Shampoo-300ml-MV-hair-and-beauty-29032598405238.jpg?v=1788837518"}],"url":"https:\/\/mvhairandbeauty.com\/collections\/pure-shampoo.oembed","provider":"MV hair and beauty","version":"1.0","type":"link"}