{"title":"PURE Lamellar","description":"\u003cp\u003ePURE Lamellar haircare uses ultra-fine lamellar layers to deliver lightweight hydration, smoothness and shine, in two routines: Eternity and Vitality.\u003c\/p\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow to choose\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003e\u003cstrong\u003eLamellar Eternity:\u003c\/strong\u003e \u003ca href=\"\/products\/pure-lamellar-eternity-shampoo\"\u003eShampoo\u003c\/a\u003e, \u003ca href=\"\/products\/pure-lamellar-eternity-conditioner\"\u003eConditioner\u003c\/a\u003e, \u003ca href=\"\/products\/pure-lamellar-eternity-mask\"\u003eMask\u003c\/a\u003e and \u003ca href=\"\/products\/pure-lamellar-eternity-leave-in-treatment\"\u003eLeave In Treatment\u003c\/a\u003e. The intensive routine for dry, damaged-looking hair, leaving it feeling soft with lasting shine. The leave-in also helps shield against heat and UV.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLamellar Vitality:\u003c\/strong\u003e \u003ca href=\"\/products\/pure-lamellar-vitality-shampoo\"\u003eShampoo\u003c\/a\u003e, \u003ca href=\"\/products\/pure-lamellar-vitality-conditioner\"\u003eConditioner\u003c\/a\u003e, \u003ca href=\"\/products\/lamellar-vitality-glass-hair-treatment\"\u003eGlass Hair Treatment\u003c\/a\u003e and \u003ca href=\"\/products\/pure-lamellar-vitality-butter-mask\"\u003eButter Mask\u003c\/a\u003e (250g or 1L), for soft, bouncy hair with reflective, glass-like shine. Finish with \u003ca href=\"\/products\/pure-lamellar-vitality-foam-140ml\"\u003eLuminous Vitality Leave-In Silky Foam\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/pure\"\u003ePURE range\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"pure-lamellar-eternity-conditioner","title":"Pure Lamellar Eternity Conditioner","description":"\u003cp class=\"p1\"\u003eReplenish every strand to bring back softness and shine. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and smoothness where it’s needed most. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eReplenish softness and shine with an adaptive lamellar conditioner that delivers hydration and smoothness precisely where needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 1: After cleansing with Lamellar Eternity Shampoo, apply Lamellar Eternity Conditioner to clean, damp hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-acmdwevbqexzvbhzztaigenblockaaf8171pcf3xg\"\u003eSTEP 3:  Rinse thoroughly. Use Lamellar Eternity Mask Treatment as needed and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"240ml","offer_id":43572135428214,"sku":"9333680031561","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"1L","offer_id":43572135395446,"sku":"9333680031578","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-CONDITIONER-MV-hair-and-beauty-28061107519606.webp?v=1782099277"},{"product_id":"pure-lamellar-eternity-mask","title":"Pure Lamellar Eternity Mask","description":"\u003cp class=\"p1\"\u003eImmerse your hair in concentrated hydration. The Lamellar Eternity Mask is enriched with conditioning actives to deliver targeted hydration and smoothness through the hair. The lamellar layers act as micro channels, carrying hydrating and conditioning agents to dry, damaged-looking lengths for visibly smoother hair after just one use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich and creamy, the mask leaves hair feeling soft and supple with luminous shine while smoothing the surface for a silky finish. With continued use, hair looks progressively smoother, healthier-looking and more vibrant.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eImmerse hair in concentrated hydration with a rich lamellar mask that leaves hair feeling soft and supple with lasting shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 1: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"250ml","offer_id":43572164886646,"sku":"9333680031585","price":47.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572164853878,"sku":"9333680031592","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-MASK-MV-hair-and-beauty-28061122166902.webp?v=1782099267"},{"product_id":"pure-lamellar-eternity-shampoo","title":"Pure Lamellar Eternity Shampoo","description":"\u003cp class=\"p1\"\u003eA refreshing cleanser that starts the Lamellar Eternity routine from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted conditioning actives precisely where the hair needs them most.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach lather gently lifts away excess oils and product build up while leaving hair feeling soft and preparing it for the next steps of the routine.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eStart your routine with an intelligent lamellar cleanse that leaves hair feeling soft, smooth and refreshed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Rinse thoroughly. Repeat if needed.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aamntc2g2awvpsjbjnaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572176552054,"sku":"9333680031547","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572176519286,"sku":"9333680031554","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-SHAMPOO-MV-hair-and-beauty-28061136486518.webp?v=1782099267"},{"product_id":"pure-lamellar-vitality-conditioner","title":"Pure Lamellar Vitality Conditioner","description":"\u003cp\u003e\u003cspan\u003eThis silky, creamy conditioner is an enriched haircare essential that conditions and revitalises, transforming your routine into a moment of self-care. Designed to enhance manageability while maintaining natural bounce, it leaves the hair feeling soft, balanced and beautifully refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eCondition and revitalise hair with silky hydration that maintains movement and bounce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 1: After cleansing with Lamellar Vitality Shampoo, apply Lamellar Vitality Conditioner to damp hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atzfjrhjytnzfskuzzaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Use Butter Mask or Glass Hair Treatment as needed, then finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"240ml","offer_id":43572628422774,"sku":"9333680030540","price":43.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572628455542,"sku":"9333680030762","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-VITALITY-CONDITIONER-MV-hair-and-beauty-28061224927350.webp?v=1782099254"},{"product_id":"pure-lamellar-vitality-shampoo","title":"Pure Lamellar Vitality Shampoo","description":"\u003cp\u003eA gentle cleansing lather that revitalises with every wash, enhancing softness and bounce while leaving the hair feeling fresh, light and renewed.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply Lamellar Vitality Shampoo to wet hair. Massage into the scalp and through lengths to create a soft, revitalising lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with Lamellar Vitality Conditioner, then incorporate Butter Mask or Glass Hair Treatment as needed. Finish with Luminous Vitality Leave-In Silky Foam.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":43572714700918,"sku":null,"price":43.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572714733686,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-VITALITY-SHAMPOO-MV-hair-and-beauty-28061264052342.webp?v=1782099254"},{"product_id":"lamellar-vitality-glass-hair-treatment","title":"Pure Lamellar Vitality Glass Hair Treatment","description":"\u003cp\u003eShine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eTransform hair instantly with a fast-acting elixir for reflective shine and glass-like smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Wash hair with Lamellar Vitality Shampoo and towel-dry.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Vitality Glass Hair Treatment evenly through mid-lengths and ends.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Follow with Lamellar Vitality Conditioner if desired and finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"500ml","offer_id":43572771160182,"sku":"9333680030793","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":43572771192950,"sku":"9333680029391","price":48.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/LAMELLAR-VITALITY-GLASS-HAIR-TREATMENT-MV-hair-and-beauty-28061287284854.webp?v=1782099254"},{"product_id":"pure-lamellar-eternity-leave-in-treatment","title":"Pure Lamellar Eternity Leave In Treatment","description":"\u003cp\u003eComplete your routine with Lamellar Eternity Leave-In, a leave-in treatment that helps protect hair and add shine. Infused with Lamellar Sea Science Technology, it smooths the hair's outer layer for a soft, resilient feel.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula stays active in the hair, helping shield against heat, UV and environmental stress while supporting hydration and shine.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eWork evenly through mid-lengths and ends using fingers or a comb.\u003c\/li\u003e\n\u003cli\u003eLeave in and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"10ml","offer_id":43572807696502,"sku":"9333680031615","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"50ml","offer_id":43572807729270,"sku":"9333680031615","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-LEAVE-IN-TREATMENT-MV-hair-and-beauty-28061355606134.webp?v=1782185529"},{"product_id":"pure-lamellar-vitality-butter-mask","title":"PURE Lamellar Vitality Butter Mask","description":"\u003cp\u003ePURE Lamellar Vitality Butter Mask is a hydrating hair treatment that softens the hair, smooths frizz and adds shine. Work it through clean, towel-dried hair, leave it to absorb, then rinse. Available in a 250g retail size and a 1L salon size.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating butter mask\u003c\/li\u003e\n\u003cli\u003eSoftens hair and smooths frizz\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003c\/li\u003e\n\u003cli\u003eSizes: 250g and 1L\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"250g","offer_id":44135389298806,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"1L","offer_id":44135389331574,"sku":null,"price":94.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/pure-lamellar-vitality-butter-mask-250g.png?v=1790053448"}],"url":"https:\/\/mvhairandbeauty.com\/collections\/pure-lamellar.oembed","provider":"MV hair and beauty","version":"1.0","type":"link"}