{"title":"PURE Hair Treatments \u0026 Masks","description":"\u003cp\u003ePURE hair masks and treatments add hydration, softness and shine, from rich rinse-out masks to lightweight leave-ins.\u003c\/p\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow to choose\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003e\u003cstrong\u003eMasks:\u003c\/strong\u003e \u003ca href=\"\/products\/pure-lamellar-eternity-mask\"\u003eLamellar Eternity Mask\u003c\/a\u003e, \u003ca href=\"\/products\/pure-lamellar-vitality-butter-mask\"\u003eLamellar Vitality Butter Mask\u003c\/a\u003e (250g or 1L), \u003ca href=\"\/products\/pure-miracle-renew-mask-1l\"\u003eMiracle Renew Mask 1L\u003c\/a\u003e for fragile hair and \u003ca href=\"\/products\/pure-sacred-argan-mask-1l\"\u003eSacred Argan Mask 1L\u003c\/a\u003e for dry hair. The 1L sizes suit salon backwash use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRinse-out treatments:\u003c\/strong\u003e \u003ca href=\"\/products\/lamellar-vitality-glass-hair-treatment\"\u003eLamellar Vitality Glass Hair Treatment\u003c\/a\u003e for glass-like shine and \u003ca href=\"\/products\/pure-fusion-complex-bond-repair-treatment-150ml\"\u003eFusion Complex Treatment 150ml\u003c\/a\u003e for chemically treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeave-ins:\u003c\/strong\u003e \u003ca href=\"\/products\/pure-lamellar-eternity-leave-in-treatment\"\u003eLamellar Eternity Leave In\u003c\/a\u003e, \u003ca href=\"\/products\/pure-fusion-complex-leave-in-treatment-200ml\"\u003eFusion Complex Leave-In 200ml\u003c\/a\u003e, \u003ca href=\"\/products\/pure-flourish-treatment-200ml\"\u003eFlourish Leave-In 200ml\u003c\/a\u003e for dry or delicate hair and \u003ca href=\"\/products\/pure-precious-ends-treatment-150ml\"\u003ePrecious Ends 150ml\u003c\/a\u003e to smooth and soften ends.\u003c\/p\u003e\u003c\/details\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/pure\"\u003ePURE range\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"pure-lamellar-eternity-mask","title":"Pure Lamellar Eternity Mask","description":"\u003cp class=\"p1\"\u003eImmerse your hair in concentrated hydration. The Lamellar Eternity Mask is enriched with conditioning actives to deliver targeted hydration and smoothness through the hair. The lamellar layers act as micro channels, carrying hydrating and conditioning agents to dry, damaged-looking lengths for visibly smoother hair after just one use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich and creamy, the mask leaves hair feeling soft and supple with luminous shine while smoothing the surface for a silky finish. With continued use, hair looks progressively smoother, healthier-looking and more vibrant.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eImmerse hair in concentrated hydration with a rich lamellar mask that leaves hair feeling soft and supple with lasting shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 1: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-atgtywudlsxzmoui0daigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"250ml","offer_id":43572164886646,"sku":"9333680031585","price":47.95,"currency_code":"AUD","in_stock":true},{"title":"1l","offer_id":43572164853878,"sku":"9333680031592","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-MASK-MV-hair-and-beauty-28061122166902.webp?v=1782099267"},{"product_id":"lamellar-vitality-glass-hair-treatment","title":"Pure Lamellar Vitality Glass Hair Treatment","description":"\u003cp\u003eShine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eTransform hair instantly with a fast-acting elixir for reflective shine and glass-like smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Wash hair with Lamellar Vitality Shampoo and towel-dry.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Lamellar Vitality Glass Hair Treatment evenly through mid-lengths and ends.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-asxnen3rewgjyv0zouaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Follow with Lamellar Vitality Conditioner if desired and finish with Luminous Vitality Leave In Silky Foam.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"500ml","offer_id":43572771160182,"sku":"9333680030793","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":43572771192950,"sku":"9333680029391","price":48.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/LAMELLAR-VITALITY-GLASS-HAIR-TREATMENT-MV-hair-and-beauty-28061287284854.webp?v=1782099254"},{"product_id":"pure-lamellar-eternity-leave-in-treatment","title":"Pure Lamellar Eternity Leave In Treatment","description":"\u003cp\u003eComplete your routine with Lamellar Eternity Leave-In, a leave-in treatment that helps protect hair and add shine. Infused with Lamellar Sea Science Technology, it smooths the hair's outer layer for a soft, resilient feel.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula stays active in the hair, helping shield against heat, UV and environmental stress while supporting hydration and shine.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eWork evenly through mid-lengths and ends using fingers or a comb.\u003c\/li\u003e\n\u003cli\u003eLeave in and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"10ml","offer_id":43572807696502,"sku":"9333680031615","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"50ml","offer_id":43572807729270,"sku":"9333680031615","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-LAMELLAR-ETERNITY-LEAVE-IN-TREATMENT-MV-hair-and-beauty-28061355606134.webp?v=1782185529"},{"product_id":"pure-fusion-complex-bond-repair-treatment-150ml","title":"PURE FUSION COMPLEX BOND REPAIR TREATMENT 150ml","description":"\u003cp class=\"p1\"\u003eSoftens and Smooths the Feel of Chemically Treated Hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePure Fusion Complex Bond Repair Treatment is an enriched treatment designed for hair that has been through chemical salon processes. Infused with Pure’s Organic Certified Complex™, Fusion Complex visibly softens and smooths the hair texture for a resilient feel and a beautifully refined finish.\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eGive chemically treated hair an intensive treatment that leaves it feeling softer and smoother.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Cleanse with Fusion Complex Shampoo and gently towel-dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Apply Fusion Complex Bond Repair Treatment evenly through mid-lengths and ends. Leave on for 3–5 minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-avnfawvfoc1lqthmzoaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Rinse thoroughly. Follow with Fusion Complex Conditioner and finish with Fusion Complex Leave In Treatment.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43590993084534,"sku":"9333680019767","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-FUSION-COMPLEX-BOND-REPAIR-TREATMENT-150ml-MV-hair-and-beauty-28071900184694.webp?v=1782272051"},{"product_id":"pure-precious-ends-treatment-150ml","title":"PURE PRECIOUS ENDS TREATMENT 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePure Precious Ends is an enriched finishing elixir infused with Goji Berry Oil to help seal the ends, lock in colour and protect against styling and UV damage. Drawing on Pure’s organic origins, Pure’s Organic Certified Complex™ works to smooth and soften frizzy, damaged and long hair, leaving the ends beautifully refined, nourished and protected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ai-editorial-body-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003cp\u003eFinish the Precious routine by sealing, smoothing and protecting the ends for long-lasting softness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-steps-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 1: Apply a small amount of Precious Ends to clean, towel-dried or dry hair.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 2: Work through mid-lengths and ends, concentrating on dry or frizzy areas.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ai-editorial-step-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003e\n\u003ch3 class=\"ai-editorial-step-title-aq2fvndrxblayqkhmwaigenblockaaf8171pcf3xg\"\u003eSTEP 3: Leave in and style as desired for smooth, protected ends.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":43591196606582,"sku":"9333680005524","price":35.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/PURE-PRECIOUS-ENDS-TREATMENT-150ml-MV-hair-and-beauty-28072074346614.webp?v=1782272051"},{"product_id":"pure-lamellar-vitality-butter-mask","title":"PURE Lamellar Vitality Butter Mask","description":"\u003cp\u003ePURE Lamellar Vitality Butter Mask is a hydrating hair treatment that softens the hair, smooths frizz and adds shine. Work it through clean, towel-dried hair, leave it to absorb, then rinse. Available in a 250g retail size and a 1L salon size.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating butter mask\u003c\/li\u003e\n\u003cli\u003eSoftens hair and smooths frizz\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003c\/li\u003e\n\u003cli\u003eSizes: 250g and 1L\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"250g","offer_id":44135389298806,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"1L","offer_id":44135389331574,"sku":null,"price":94.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/pure-lamellar-vitality-butter-mask-250g.png?v=1790053448"},{"product_id":"pure-miracle-renew-mask-1l","title":"PURE Miracle Renew Mask 1L","description":"\u003cp\u003ePURE Miracle Renew Mask 1L is a nourishing treatment for fragile hair. Shea butter, almond oil and mongongo oil nourish the hair, softening it, improving manageability and smoothing frizz. Work through clean, towel-dried hair, leave it to absorb, then rinse. The 1L size suits salon backwash use or long-term home care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 1L\u003c\/li\u003e\n\u003cli\u003eFor fragile hair\u003c\/li\u003e\n\u003cli\u003eShea butter, almond and mongongo oils\u003c\/li\u003e\n\u003cli\u003eSoftens, improves manageability and smooths frizz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135389397110,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/pure-miracle-renew-mask-1l-1L.png?v=1790053454"},{"product_id":"pure-sacred-argan-mask-1l","title":"PURE Sacred Argan Mask 1L","description":"\u003cp\u003ePURE Sacred Argan Mask 1L is a deeply conditioning treatment for dry or fragile hair. Argan oil and shea butter replenish moisture, soften the strands and boost shine. Work through clean, towel-dried hair, leave it to absorb, then rinse. The 1L size suits salon backwash use or long-term home care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 1L\u003c\/li\u003e\n\u003cli\u003eFor dry or fragile hair\u003c\/li\u003e\n\u003cli\u003eArgan oil and shea butter\u003c\/li\u003e\n\u003cli\u003eReplenishes moisture, softens and boosts shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135389528182,"sku":null,"price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/pure-sacred-argan-mask-1l-main.png?v=1789090849"},{"product_id":"pure-fusion-complex-leave-in-treatment-200ml","title":"Pure Fusion Complex Leave-In Treatment 200ml","description":"\u003cp\u003eDetangle, smooth and protect stressed hair with Pure Fusion Complex Leave-In Treatment 200ml. This lightweight elixir improves manageability while helping defend hair from daily heat, UV and humidity.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eInstantly detangles and softens damaged hair\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eHelps defend against UV, heat and humidity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eApply to clean, towel-dried hair and work through mid-lengths and ends. Leave in and style. A small amount can also be used on dry ends.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eDamaged, coloured, chemically treated or frizz-prone hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135391428726,"sku":null,"price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Fusion-Complex-Leave-In-Treatment-200ml-MV-hair-and-beauty-29032595685494.png?v=1788837506"},{"product_id":"pure-flourish-treatment-200ml","title":"Pure Flourish Leave-In Treatment 200ml","description":"\u003cp\u003eGive dry or delicate hair weightless daily care with Pure Flourish Leave-In Treatment 200ml. It helps nourish and protect fragile strands while improving softness, smoothness and shine.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eNourishes dry, coloured or delicate hair\u003c\/li\u003e\n\u003cli\u003eHelps protect fragile strands\u003c\/li\u003e\n\u003cli\u003eSoftens, smooths and adds healthy-looking shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eApply a small amount to clean, towel-dried mid-lengths and ends. Leave in—do not rinse—then style as usual.\u003c\/p\u003e\u003ch2\u003eBest for\u003c\/h2\u003e\u003cp\u003eColoured, dry, damaged or delicate hair.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/pure\"\u003ePure range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":44135391658102,"sku":null,"price":36.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Pure-Flourish-Leave-In-Treatment-200ml-MV-hair-and-beauty-29032585232502.jpg?v=1788837506"}],"url":"https:\/\/mvhairandbeauty.com\/collections\/pure-hair-treatments-masks.oembed","provider":"MV hair and beauty","version":"1.0","type":"link"}