{"title":"Limitless Colour","description":"\u003cp\u003eShop Limitless hair colour at MV Hair \u0026amp; Beauty: permanent cream colour in 100ml tubes, plus Limitless developer and lightener for salon and home colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop by type:\u003c\/strong\u003e \u003ca href=\"\/collections\/limitless-colour?filter.p.product_type=Hair%20Colour\"\u003eHair Colour\u003c\/a\u003e · \u003ca href=\"\/collections\/limitless-colour?filter.p.product_type=Hair%20Bleach\"\u003eHair Bleach\u003c\/a\u003e · \u003ca href=\"\/collections\/limitless-colour?filter.p.product_type=Developer\"\u003eDeveloper\u003c\/a\u003e · \u003ca href=\"\/collections\/limitless-colour?filter.p.product_type=Hair%20Colour%20Developer\"\u003eHair Colour Developer\u003c\/a\u003e · \u003ca href=\"\/collections\/limitless-colour?filter.p.product_type=Permanent%20Hair%20Colour\"\u003ePermanent Hair Colour\u003c\/a\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eLimitless colour buying guide \u0026amp; FAQs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eHow do I read a Limitless colour number?\u003c\/h3\u003e\n\u003cp\u003eThe first number is the level, from 1 (black) to 11 (special blonde), and the number after the point is the tone: .0 is natural and .1 is ash. So 5.1 is a light brown with an ash tone. The \u003ca href=\"\/blogs\/news\/limitless-hair-colour-chart\"\u003eLimitless colour chart guide\u003c\/a\u003e lists the shades we sell most.\u003c\/p\u003e\n\u003ch3\u003eNatural .0 or ash .1?\u003c\/h3\u003e\n\u003cp\u003eNatural shades give the truest version of a level. Ash shades help cool hair that pulls warm, such as brown that turns red or blonde that turns gold.\u003c\/p\u003e\n\u003ch3\u003eWhat do I need with the tube?\u003c\/h3\u003e\n\u003cp\u003eLimitless developer, matched in volume to the job, plus lightener if you are going several levels lighter. Follow the tube directions for the mixing ratio.\u003c\/p\u003e\n\u003ch3\u003eCan I pick up Limitless colour in Adelaide?\u003c\/h3\u003e\n\u003cp\u003eYes. Click \u0026amp; Collect from 412 Churchill Rd, Kilburn SA, or choose Australia-wide delivery with free standard shipping on eligible orders of A$99 and over. Availability is shown on each product page.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cp\u003eAlso browse the full \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e, all \u003ca href=\"\/collections\/hair-colours\"\u003ehair colours\u003c\/a\u003e and \u003ca href=\"\/collections\/hair-colour-developers\"\u003ehair colour developers\u003c\/a\u003e, or \u003ca href=\"\/pages\/shop-all-brands\"\u003eshop all brands A-Z\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"limitless-1-0-black-100ml","title":"Limitless Colour 1.0 Black 100ml","description":"\u003ch2\u003eProfessional Black Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eLimitless Colour 1.0 Black is a professional colour cream for creating a deep black result. The intermixable Limitless range uses micro-pigment technology and is enriched with Kakadu plum and bisabolol.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep black shade:\u003c\/strong\u003e Exact 1.0 Black colour identity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey coverage:\u003c\/strong\u003e Formulated to provide up to 100% grey coverage when used with the verified grey-coverage formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting pigment:\u003c\/strong\u003e Balanced micro-pigment technology supports stable colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntermixable range:\u003c\/strong\u003e Can be combined with other Limitless Colour shades for professional colour formulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free:\u003c\/strong\u003e Verified features of the Limitless Colour formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eFor permanent colour, mix 1 part colour with 1.5 parts Limitless Developer 10–30 Vol and process for 30–50 minutes. For grey coverage, use a 1:1.5 or 1:1 ratio with 20 Vol and process for 45–60 minutes. Follow the product label and professional colour-service procedures.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 1.0 Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm:\u003c\/strong\u003e Professional hair colour cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlighted ingredients:\u003c\/strong\u003e Kakadu plum and bisabolol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Professional colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008958894198,"sku":"756839804325","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-1-0-black-100ml.jpg?v=1791455852"},{"product_id":"limitless-3-0-dark-natural-brown-100ml","title":"Limitless 3.0 Dark Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 3.0 Dark Natural Brown 100ml\u003c\/strong\u003e is a level 3 natural dark brown, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA balanced natural at the darkest brown level, with no added reflect: just an even, deep brown with full grey coverage. Used alone for a natural dark brunette; added to a fashion shade of the same level to bring in the pigment needed for grey coverage.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural dark brown results\u003c\/li\u003e\n\u003cli\u003eGrey coverage at level 3\u003c\/li\u003e\n\u003cli\u003eMixing base for tonal shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 3.0 Dark Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008962662518,"sku":"756839804332","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-3-0-dark-natural-brown-100ml.jpg?v=1791419215"},{"product_id":"limitless-4-0-medium-natural-brown-100ml","title":"Limitless 4.0 Medium Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 4.0 Medium Natural Brown 100ml\u003c\/strong\u003e is a level 4 natural medium brown, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA neutral, balanced brown with no added reflect, the workhorse for natural brunettes and reliable grey coverage at level 4. Also the shade to mix into a level 4 fashion tone when the client has grey to cover.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural medium brown results\u003c\/li\u003e\n\u003cli\u003eGrey coverage at level 4\u003c\/li\u003e\n\u003cli\u003eMixing base for tonal shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 4.0 Medium Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008964169846,"sku":"756839804349","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-4-0-medium-natural-brown-100ml.jpg?v=1791419216"},{"product_id":"limitless-5-0-light-natural-brown-100ml","title":"Limitless 5.0 Light Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 5.0 Light Natural Brown 100ml\u003c\/strong\u003e is a level 5 natural light brown, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA balanced natural with no added reflect: an even, neutral light brown with full grey coverage. Used alone for a natural brunette, or mixed into a level 5 fashion shade to bring in the pigment needed to cover grey.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural light brown results\u003c\/li\u003e\n\u003cli\u003eGrey coverage at level 5\u003c\/li\u003e\n\u003cli\u003eMixing base for tonal shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 5.0 Light Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008964792438,"sku":"756839804356","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-5-0-light-natural-brown-100ml.jpg?v=1791419216"},{"product_id":"limitless-6-00-dark-intense-natural-blonde-100ml","title":"Limitless 6.00 Dark Intense Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.00 Dark Intense Natural Blonde 100ml\u003c\/strong\u003e is a level 6 intense natural dark blonde, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eThe double-zero series carries extra natural pigment for heavy grey coverage. On resistant white hair at level 6 it gives solid, even coverage in one application where the standard natural can leave grey looking translucent.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eResistant grey and white hair at level 6\u003c\/li\u003e\n\u003cli\u003eClients with more than 50% grey\u003c\/li\u003e\n\u003cli\u003eReliable, even natural dark blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.00 Dark Intense Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008966266998,"sku":"756839804431","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-00-dark-intense-natural-blonde-100ml.jpg?v=1791419216"},{"product_id":"limitless-7-0-medium-natural-blonde-100ml","title":"Limitless 7.0 Medium Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.0 Medium Natural Blonde 100ml\u003c\/strong\u003e is a level 7 natural medium blonde, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA balanced natural with no added reflect. Used alone it gives a true medium blonde on natural level 5–7 bases with full grey coverage; mixed into a level 7 fashion shade it supplies the natural pigment needed to cover grey.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural medium blonde results\u003c\/li\u003e\n\u003cli\u003eGrey coverage at level 7\u003c\/li\u003e\n\u003cli\u003eMixing base for tonal shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.0 Medium Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008967381110,"sku":"756839804370","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-0-medium-natural-blonde-100ml.jpg?v=1791419216"},{"product_id":"limitless-7-03-medium-warm-natural-blonde-100ml","title":"Limitless 7.03 Medium Warm Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.03 Medium Warm Natural Blonde 100ml\u003c\/strong\u003e is a level 7 medium blonde with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves medium blonde slightly warmer and sunnier, which suits warm and golden skin and keeps the result from looking mousy.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking medium blonde\u003c\/li\u003e\n\u003cli\u003eGrey coverage with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients whose blonde reads flat\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.03 Medium Warm Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008968265846,"sku":"756839804509","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-03-medium-warm-natural-blonde-100ml.jpg?v=1791419216"},{"product_id":"limitless-5-03-light-warm-natural-brown-100ml","title":"Limitless 5.03 Light Warm Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 5.03 Light Warm Natural Brown 100ml\u003c\/strong\u003e is a level 5 light brown with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves light brown slightly warmer and richer, which suits clients with warm or olive skin and stops the result looking dull or ashy.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking light brown\u003c\/li\u003e\n\u003cli\u003eGrey coverage with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients whose brown reads too cool\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 5.03 Light Warm Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008968593526,"sku":"756839804486","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-5-03-light-warm-natural-brown-100ml.jpg?v=1791419274"},{"product_id":"limitless-4-03-medium-warm-natural-brown-100ml","title":"Limitless 4.03 Medium Warm Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 4.03 Medium Warm Natural Brown 100ml\u003c\/strong\u003e is a level 4 medium brown with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves the brown slightly warmer and richer, which stops medium brown looking flat or ashy on clients with warm skin.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking medium brown\u003c\/li\u003e\n\u003cli\u003eGrey coverage with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients whose natural brown reads too cool\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 4.03 Medium Warm Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008969085046,"sku":"756839804479","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-4-03-medium-warm-natural-brown-100ml.jpg?v=1791419274"},{"product_id":"limitless-10-0-platinum-natural-blonde-100ml","title":"Limitless 10.0 Platinum Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.0 Platinum Natural Blonde 100ml\u003c\/strong\u003e is a level 10 natural platinum blonde, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eThe lightest natural in the standard series. On pre-lightened or naturally very light hair it gives a clean, neutral platinum; on darker bases it lifts and softens rather than delivering a true platinum. Also the mixing base for lightening a level 10 tonal shade.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutral platinum on very light bases\u003c\/li\u003e\n\u003cli\u003eGrey blending at level 10\u003c\/li\u003e\n\u003cli\u003eDiluting tonal shades at the lightest level\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.0 Platinum Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008969445494,"sku":"756839804400","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-0-platinum-natural-blonde-100ml.jpg?v=1791419274"},{"product_id":"limitless-9-0-very-light-natural-blonde-100ml","title":"Limitless 9.0 Very Light Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.0 Very Light Natural Blonde 100ml\u003c\/strong\u003e is a level 9 natural very light blonde, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA balanced natural with no added reflect. On natural level 7–9 bases it gives a clean, pale blonde with full grey coverage; mixed into a level 9 fashion shade it supplies the natural pigment needed for grey blending.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural very light blonde results\u003c\/li\u003e\n\u003cli\u003eGrey blending at level 9\u003c\/li\u003e\n\u003cli\u003eMixing base for tonal shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.0 Very Light Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008969773174,"sku":"756839804394","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-0-very-light-natural-blonde-100ml.jpg?v=1791419361"},{"product_id":"limitless-8-00-light-intense-natural-blonde-100ml","title":"Limitless 8.00 Light Intense Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.00 Light Intense Natural Blonde 100ml\u003c\/strong\u003e is a level 8 intense natural light blonde, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eExtra natural pigment for heavy grey coverage at light blonde. Where a standard natural can leave resistant white hair translucent, the double-zero gives solid, even coverage in one application, which is useful on clients going lighter to blend grey.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eResistant grey and white hair at level 8\u003c\/li\u003e\n\u003cli\u003eClients with more than 50% grey going lighter\u003c\/li\u003e\n\u003cli\u003eReliable, even natural light blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.00 Light Intense Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008972656758,"sku":"756839804455","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-00-light-intense-natural-blonde-100ml-swatch_b43e95cf-91f3-45e3-b7cb-2344d1c87fc4.jpg?v=1790362540"},{"product_id":"limitless-7-07-medium-matte-natural-blonde-100ml","title":"Limitless 7.07 Medium Matte Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.07 Medium Matte Natural Blonde 100ml\u003c\/strong\u003e is a level 7 medium blonde with a matte natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a green-matte correction. Level 7 exposes a strong yellow-orange undertone; the matte in 7.07 cancels it while the natural pigment covers grey, leaving a cool, flat, natural-looking medium blonde with no brass.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGrey coverage on bases that pull orange\u003c\/li\u003e\n\u003cli\u003eMatte, cool medium blonde\u003c\/li\u003e\n\u003cli\u003eClients who reject any warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.07 Medium Matte Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Matte shades can read green on already-cool hair, so use it where orange needs cancelling.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008975638646,"sku":"756839804561","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-07-medium-matte-natural-blonde-100ml-swatch_9b4b05e3-37b5-41b9-9b7c-86f67349f2e8.jpg?v=1790362551"},{"product_id":"limitless-5-07-light-matte-natural-brown-100ml","title":"Limitless 5.07 Light Matte Natural Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 5.07 Light Matte Natural Brown 100ml\u003c\/strong\u003e is a level 5 light brown with a matte natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a green-matte correction. Green is the opposite of red, so this shade covers grey while cancelling the red-orange that light brown pulls, leaving a cool, matte, natural-looking brunette with no warmth in it.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGrey coverage on bases that pull red\u003c\/li\u003e\n\u003cli\u003eMatte, cool light brown\u003c\/li\u003e\n\u003cli\u003eClients who reject any warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 5.07 Light Matte Natural Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Matte shades can read green on already-cool hair, so use it where red needs cancelling.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008979341430,"sku":"756839804547","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-5-07-light-matte-natural-brown-100ml-swatch_25055e6d-5f78-47ea-9173-e7998ec03ed9.jpg?v=1790362567"},{"product_id":"limitless-10-03-platinum-warm-natural-blonde-100ml","title":"Limitless 10.03 Platinum Warm Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.03 Platinum Warm Natural Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It gives a warm, sunlit platinum that avoids the flat or grey look a neutral can have on very pale hair, while still reading natural rather than golden.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft, warm platinum blonde\u003c\/li\u003e\n\u003cli\u003eClients with warm or golden skin\u003c\/li\u003e\n\u003cli\u003eGrey blending with a touch of warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.03 Platinum Warm Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008983240822,"sku":"756839804530","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-03-platinum-warm-natural-blonde-100ml-swatch_21402b89-82c3-4fa3-9ec6-586df7812952.jpg?v=1790362580"},{"product_id":"limitless-9-03-very-light-warm-natural-blonde-100ml","title":"Limitless 9.03 Very Light Warm Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.03 Very Light Warm Natural Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves the pale blonde slightly warmer and sunnier, avoiding the flat or grey look a neutral can give on very light hair.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking pale blonde\u003c\/li\u003e\n\u003cli\u003eGrey blending with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients with warm or golden skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.03 Very Light Warm Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008983765110,"sku":"756839804523","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-03-very-light-warm-natural-blonde-100ml-swatch_a253ea36-9f73-4872-9b2d-554280aca89a.jpg?v=1790362591"},{"product_id":"limitless-8-03-light-warm-natural-blonde-100ml","title":"Limitless 8.03 Light Warm Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.03 Light Warm Natural Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves light blonde slightly warmer and sunnier, which suits warm and golden skin and stops the result looking mousy or flat.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking light blonde\u003c\/li\u003e\n\u003cli\u003eGrey coverage with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients whose blonde reads flat\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.03 Light Warm Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008987959414,"sku":"756839804516","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-03-light-warm-natural-blonde-100ml-swatch_d89ac5ce-a113-4167-84e6-141523e404ba.jpg?v=1790362601"},{"product_id":"limitless-6-03-dark-warm-natural-blonde-100ml","title":"Limitless 6.03 Dark Warm Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.03 Dark Warm Natural Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with a warm natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a soft gold reflect. It covers grey like the plain natural but leaves dark blonde slightly warmer and richer, which suits warm and olive skin tones and stops the result looking mousy.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm, natural-looking dark blonde\u003c\/li\u003e\n\u003cli\u003eGrey coverage with a touch of warmth\u003c\/li\u003e\n\u003cli\u003eClients whose dark blonde reads dull\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.03 Dark Warm Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008988811382,"sku":"756839804493","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-03-dark-warm-natural-blonde-100ml-swatch_1e96feca-64e3-47e5-9da3-7fdda6a63b03.jpg?v=1790362612"},{"product_id":"limitless-6-07-dark-matte-natural-blonde-100ml","title":"Limitless 6.07 Dark Matte Natural Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.07 Dark Matte Natural Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with a matte natural tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eA natural base with a green-matte correction. Level 6 is where orange undertone is strongest; the matte in 6.07 cancels it while the natural pigment covers grey, leaving a cool, flat, natural-looking dark blonde with no brass.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGrey coverage on bases that pull orange\u003c\/li\u003e\n\u003cli\u003eMatte, cool dark blonde\u003c\/li\u003e\n\u003cli\u003eClients who reject any warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.07 Dark Matte Natural Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Matte shades can read green on already-cool hair, so use it where orange needs cancelling.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008989433974,"sku":"756839804554","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-07-dark-matte-natural-blonde-100ml-swatch_21af9205-c219-4fdd-a2f9-af7a3dbfdec1.jpg?v=1790362624"},{"product_id":"limitless-1-1-blue-black-100ml","title":"Limitless 1.1 Blue Black 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 1.1 Blue Black 100ml\u003c\/strong\u003e is a level 1 black with a blue-ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eThe blue reflect keeps black cool and glossy rather than flat or warm, and it stops the red-brown cast that natural black hair shows in sunlight. Full, even grey coverage at the deepest level in the range.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, high-shine black\u003c\/li\u003e\n\u003cli\u003eGrey coverage on very dark hair\u003c\/li\u003e\n\u003cli\u003eClients whose black fades warm\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 1.1 Blue Black\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Blue black is difficult to lift later, so confirm the client is committed.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008989958262,"sku":"756839804578","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-1-1-blue-black-100ml-swatch_feba6cc8-4e6a-4d06-a633-b9dcadc13512.jpg?v=1790362634"},{"product_id":"limitless-4-1-medium-ash-brown-100ml","title":"Limitless 4.1 Medium Ash Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 4.1 Medium Ash Brown 100ml\u003c\/strong\u003e is a level 4 medium brown with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh counteracts the red-orange undertone that medium brown pulls, giving a cool, smoky brunette that stays clean rather than warming up between visits. The shade for clients who want a deep brown with no red in it.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, smoky medium brown\u003c\/li\u003e\n\u003cli\u003eCancelling red in level 4 bases\u003c\/li\u003e\n\u003cli\u003eClients who dislike warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 4.1 Medium Ash Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008990285942,"sku":"756839804585","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-4-1-medium-ash-brown-100ml-swatch_c90c0689-1c6f-403e-819b-5944cc638090.jpg?v=1790362646"},{"product_id":"limitless-5-1-light-ash-brown-100ml","title":"Limitless 5.1 Light Ash Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 5.1 Light Ash Brown 100ml\u003c\/strong\u003e is a level 5 light brown with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh counteracts the orange undertone that light brown exposes, giving a cool, smoky brunette that resists going brassy between visits. The dependable choice for a clean, cool light brown.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, smoky light brown\u003c\/li\u003e\n\u003cli\u003eCancelling brass at level 5\u003c\/li\u003e\n\u003cli\u003eClients who dislike warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 5.1 Light Ash Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008990842998,"sku":"756839804592","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-5-1-light-ash-brown-100ml-swatch_c727227a-6b15-4ccb-b1e8-16d1c5f7e7de.jpg?v=1790362656"},{"product_id":"limitless-6-1-dark-ash-blonde-100ml","title":"Limitless 6.1 Dark Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.1 Dark Ash Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eLevel 6 exposes the strongest orange undertone on the scale, and ash is its direct opposite. This shade neutralises that warmth to give a cool, smoky dark blonde that stays clean rather than brassy between visits.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCancelling orange at level 6\u003c\/li\u003e\n\u003cli\u003eCool, smoky dark blonde\u003c\/li\u003e\n\u003cli\u003eToning pre-lightened hair back down\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.1 Dark Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008991334518,"sku":"756839804608","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-1-dark-ash-blonde-100ml-swatch.jpg?v=1790362666"},{"product_id":"limitless-8-1-light-ash-blonde-100ml","title":"Limitless 8.1 Light Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.1 Light Ash Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh neutralises the yellow that level 8 exposes, giving a cool, clean light blonde. A dependable toning shade for pre-lightened hair that has gone too warm, and a go-to for clients who want blonde without any gold.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCancelling yellow at level 8\u003c\/li\u003e\n\u003cli\u003eCool, clean light blonde\u003c\/li\u003e\n\u003cli\u003eToning over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.1 Light Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008991694966,"sku":"756839804622","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-1-light-ash-blonde-100ml-swatch.jpg?v=1790362678"},{"product_id":"limitless-9-11-very-light-intense-ash-blonde-100ml","title":"Limitless 9.11 Very Light Intense Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.11 Very Light Intense Ash Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with a doubled ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eMaximum ash at very light blonde. For pale hair that keeps turning yellow, or for pulling an over-warm lift back to a cool, almost silvery result. On very porous or already-cool hair it can read grey, so reserve it for real warmth correction.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStubborn yellow at level 9\u003c\/li\u003e\n\u003cli\u003eVery cool, silvery pale blonde\u003c\/li\u003e\n\u003cli\u003eCorrecting over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.11 Very Light Intense Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008992710774,"sku":"756839804684","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-11-very-light-intense-ash-blonde-100ml-swatch.jpg?v=1790362689"},{"product_id":"limitless-7-11-medium-intense-ash-blonde-100ml","title":"Limitless 7.11 Medium Intense Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.11 Medium Intense Ash Blonde 100ml\u003c\/strong\u003e is a level 7 medium blonde with a doubled ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eMaximum ash at medium blonde. For hair that turns brassy no matter what, or for pulling an over-warm lift back to a cool, matte result. On already-cool hair it can read slightly green, so reserve it for serious warmth correction.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSevere brass at level 7\u003c\/li\u003e\n\u003cli\u003eVery cool, matte medium blonde\u003c\/li\u003e\n\u003cli\u003eCorrecting over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.11 Medium Intense Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008992907382,"sku":"756839804660","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-11-medium-intense-ash-blonde-100ml-swatch.jpg?v=1790362700"},{"product_id":"limitless-6-11-dark-intense-ash-blonde-100ml","title":"Limitless 6.11 Dark Intense Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.11 Dark Intense Ash Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with a doubled ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eMaximum ash at dark blonde. For hair that turns orange no matter what, or for pulling an over-warm lift back to a cool result. Strong enough that on already-cool hair it can read slightly green, so reserve it for serious warmth correction.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSevere brass at level 6\u003c\/li\u003e\n\u003cli\u003eVery cool, matte dark blonde\u003c\/li\u003e\n\u003cli\u003eCorrecting over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.11 Dark Intense Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008993562742,"sku":"756839804653","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-11-dark-intense-ash-blonde-100ml-swatch.jpg?v=1790362710"},{"product_id":"limitless-10-1-platinum-ash-blonde-100ml","title":"Limitless 10.1 Platinum Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.1 Platinum Ash Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh cancels the pale yellow that remains after lightening, leaving a cool, clean platinum. The standard choice for toning pre-lightened hair to a neutral-cool blonde without the lilac cast of a violet-based shade.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eToning pre-lightened hair cool\u003c\/li\u003e\n\u003cli\u003eClean, neutral-cool platinum\u003c\/li\u003e\n\u003cli\u003eClients who want blonde with no gold\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.1 Platinum Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008993726582,"sku":"756839804646","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-1-platinum-ash-blonde-100ml-swatch.jpg?v=1790362724"},{"product_id":"limitless-9-1-very-light-ash-blonde-100ml","title":"Limitless 9.1 Very Light Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.1 Very Light Ash Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh neutralises the pale yellow that level 9 exposes, giving a cool, clean very light blonde. A staple for toning pre-lightened hair and for clients who want a pale blonde with no gold in it.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCancelling pale yellow at level 9\u003c\/li\u003e\n\u003cli\u003eCool, clean very light blonde\u003c\/li\u003e\n\u003cli\u003eToning pre-lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.1 Very Light Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008994054262,"sku":"756839804639","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-1-very-light-ash-blonde-100ml-swatch.jpg?v=1790362737"},{"product_id":"limitless-7-1-medium-ash-blonde-100ml","title":"Limitless 7.1 Medium Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.1 Medium Ash Blonde 100ml\u003c\/strong\u003e is a level 7 medium blonde with an ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh neutralises the yellow-orange that level 7 naturally exposes, giving a cool, clean medium blonde. Also a dependable choice for toning down pre-lightened hair that has gone too warm.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCancelling brass at level 7\u003c\/li\u003e\n\u003cli\u003eCool, clean medium blonde\u003c\/li\u003e\n\u003cli\u003eToning over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.1 Medium Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008994775158,"sku":"756839804615","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-1-medium-ash-blonde-100ml-swatch.jpg?v=1790362747"},{"product_id":"limitless-8-11-light-intense-ash-blonde-100ml","title":"Limitless 8.11 Light Intense Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.11 Light Intense Ash Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with a doubled ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eMaximum ash at light blonde. For hair that turns yellow no matter what, or for pulling an over-warm lift back to a cool, matte result. On already-cool or very porous hair it can read grey-green, so reserve it for serious warmth correction.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSevere yellow at level 8\u003c\/li\u003e\n\u003cli\u003eVery cool, matte light blonde\u003c\/li\u003e\n\u003cli\u003eCorrecting over-warm lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.11 Light Intense Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42008995070070,"sku":"756839804677","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-11-light-intense-ash-blonde-100ml-swatch.jpg?v=1790362757"},{"product_id":"limitless-10-11-platinum-intense-ash-blonde-100ml","title":"Limitless 10.11 Platinum Intense Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.11 Platinum Intense Ash Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with a doubled ash tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eMaximum ash at platinum. For pre-lightened hair that still holds stubborn yellow, or for clients who want a matte, silvery-cool finish. On very pale or porous hair it can read grey; use it where real neutralisation is needed.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStubborn yellow after lightening\u003c\/li\u003e\n\u003cli\u003eMatte, silvery platinum\u003c\/li\u003e\n\u003cli\u003eCorrecting over-warm bleach results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.11 Platinum Intense Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009004703862,"sku":"756839804691","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-11-platinum-intense-ash-blonde-100ml-swatch.jpg?v=1790362769"},{"product_id":"limitless-6-13-dark-beige-blonde-100ml","title":"Limitless 6.13 Dark Beige Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.13 Dark Beige Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with an ash primary and gold secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eBeige is ash softened with gold: the ash takes the brass out, the gold keeps the result creamy and skin-friendly instead of cold. It gives a soft, neutral dark blonde that is neither grey nor brassy; a flattering everyday blonde.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft, creamy dark blonde\u003c\/li\u003e\n\u003cli\u003eClients who find ash too harsh\u003c\/li\u003e\n\u003cli\u003eNeutralising warmth without going cold\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.13 Dark Beige Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009005260918,"sku":"756839804707","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-13-dark-beige-blonde-100ml-swatch.jpg?v=1790362780"},{"product_id":"limitless-5-2-light-violet-brown-100ml","title":"Limitless 5.2 Light Violet Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 5.2 Light Violet Brown 100ml\u003c\/strong\u003e is a level 5 light brown with a violet tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet at level 5 gives a cool plum-brown with a glossy aubergine sheen that shows in daylight and reads as a rich brunette indoors. It cancels yellow-gold undertone and adds shine without the brightness of a red shade.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePlum and aubergine light brown\u003c\/li\u003e\n\u003cli\u003eCool brunette with gloss\u003c\/li\u003e\n\u003cli\u003eSubtle violet reflect on natural hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 5.2 Light Violet Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009005752438,"sku":"756839804769","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-5-2-light-violet-brown-100ml-swatch.jpg?v=1790362791"},{"product_id":"limitless-4-2-medium-violet-brown-100ml","title":"Limitless 4.2 Medium Violet Brown 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 4.2 Medium Violet Brown 100ml\u003c\/strong\u003e is a level 4 medium brown with a violet tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet at level 4 gives a deep, cool plum-brown; an aubergine sheen that shows in light and reads as a rich dark brown indoors. It cancels yellow-gold undertone and adds gloss without the brightness of a red.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePlum and aubergine brown\u003c\/li\u003e\n\u003cli\u003eCool brunette with shine\u003c\/li\u003e\n\u003cli\u003eSubtle violet reflect on dark hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 4.2 Medium Violet Brown\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009005981814,"sku":"756839804752","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-4-2-medium-violet-brown-100ml-swatch.jpg?v=1790362802"},{"product_id":"limitless-10-13-platinum-beige-blonde-100ml","title":"Limitless 10.13 Platinum Beige Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.13 Platinum Beige Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with an ash primary and gold secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eBeige is ash softened with gold: the ash takes out the harsh yellow, the gold keeps the result creamy and skin-friendly instead of cold. It gives a soft, sandy platinum that flatters most complexions and reads natural rather than toned.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreamy, sandy platinum blonde\u003c\/li\u003e\n\u003cli\u003eClients who find ash too harsh\u003c\/li\u003e\n\u003cli\u003eNatural-looking toning on very light hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.13 Platinum Beige Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009006080118,"sku":"756839804745","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-13-platinum-beige-blonde-100ml-swatch.jpg?v=1790362815"},{"product_id":"limitless-9-13-very-light-beige-blonde-100ml","title":"Limitless 9.13 Very Light Beige Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.13 Very Light Beige Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with an ash primary and gold secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eBeige is ash softened with gold: the ash takes the yellow out, the gold keeps the result creamy rather than cold. At level 9 it gives a champagne, sandy pale blonde that flatters most skin tones and avoids both grey ash and brassy gold.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eChampagne and creamy pale blonde\u003c\/li\u003e\n\u003cli\u003eClients who find ash too harsh\u003c\/li\u003e\n\u003cli\u003eNatural-looking neutral very light blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.13 Very Light Beige Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009006702710,"sku":"756839804738","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-13-very-light-beige-blonde-100ml-swatch.jpg?v=1790362826"},{"product_id":"limitless-8-13-light-beige-blonde-100ml","title":"Limitless 8.13 Light Beige Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.13 Light Beige Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with an ash primary and gold secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eBeige is ash softened with gold: the ash takes the yellow out, the gold keeps the result creamy and warm-neutral. At level 8 it gives a sandy, natural-looking light blonde that flatters most skin tones and avoids both grey ash and brassy gold.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSandy, creamy light blonde\u003c\/li\u003e\n\u003cli\u003eClients who find ash too harsh\u003c\/li\u003e\n\u003cli\u003eNatural-looking neutral blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.13 Light Beige Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009007456374,"sku":"756839804721","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-13-light-beige-blonde-100ml-swatch.jpg?v=1790362842"},{"product_id":"limitless-7-13-medium-beige-blonde-100ml","title":"Limitless 7.13 Medium Beige Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 7.13 Medium Beige Blonde 100ml\u003c\/strong\u003e is a level 7 medium blonde with an ash primary and gold secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eBeige is ash softened with gold: the ash takes the brass out, the gold keeps the result creamy and warm-neutral. It gives a soft, wearable medium blonde that flatters most skin tones and avoids both grey ash and brassy gold.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft, creamy medium blonde\u003c\/li\u003e\n\u003cli\u003eClients who find ash too harsh\u003c\/li\u003e\n\u003cli\u003eNeutral blonde with warmth kept in check\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.13 Medium Beige Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009007652982,"sku":"756839804714","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-7-13-medium-beige-blonde-100ml-swatch.jpg?v=1790362855"},{"product_id":"limitless-6-2-dark-violet-blonde-100ml","title":"Limitless 6.2 Dark Violet Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.2 Dark Violet Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with a violet tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet is the opposite of yellow, so at level 6 it gives a cool, plum-toned dark blonde that cancels gold undertone. On natural bases it reads as a subtle aubergine sheen; on lightened hair the violet shows clearly.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, plum-toned dark blonde\u003c\/li\u003e\n\u003cli\u003eNeutralising yellow-gold undertones\u003c\/li\u003e\n\u003cli\u003eSubtle violet sheen on natural bases\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.2 Dark Violet Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009007784054,"sku":"756839804776","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-2-dark-violet-blonde-100ml-swatch.jpg?v=1790362872"},{"product_id":"limitless-9-22-very-light-iris-violet-blonde-100ml","title":"Limitless 9.22 Very Light Iris Violet Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.22 Very Light Iris Violet Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with a doubled violet tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eIntense violet at very light blonde. Used briefly it is the strongest yellow neutraliser at this level, leaving a clean, cool blonde; developed fully on pale hair it deposits a visible iris-lilac for a soft fashion result.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrong yellow neutralisation on pale hair\u003c\/li\u003e\n\u003cli\u003eLilac and iris-violet blonde\u003c\/li\u003e\n\u003cli\u003eCool fashion toning at level 9–10\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.22 Very Light Iris Violet Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Strong violet can read lilac on very porous or pale hair, so watch processing.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009008111734,"sku":"756839804783","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-22-very-light-iris-violet-blonde-100ml-swatch.jpg?v=1790362883"},{"product_id":"limitless-6-26-dark-champagne-blonde-100ml","title":"Limitless 6.26 Dark Champagne Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.26 Dark Champagne Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with a violet primary and red secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet with a touch of red gives champagne: at level 6 it is a soft, rosy-mauve dark blonde that is neither cool ash nor warm gold. It reads as a muted rose-brown indoors and shows a pink-violet glow in daylight.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRose-mauve and dusty pink dark blonde\u003c\/li\u003e\n\u003cli\u003eSoft fashion tone on natural bases\u003c\/li\u003e\n\u003cli\u003eClients who want warmth without gold\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.26 Dark Champagne Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Red and violet fade faster than neutrals, so recommend colour-safe aftercare.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009011355766,"sku":"756839804875","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-26-dark-champagne-blonde-100ml-swatch.jpg?v=1790362895"},{"product_id":"limitless-9-26-very-light-champagne-blonde-100ml","title":"Limitless 9.26 Very Light Champagne Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.26 Very Light Champagne Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with a violet primary and red secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet with a whisper of red gives champagne: a soft, rosy-pink pale blonde that is neither cool ash nor warm gold. On clean lifted hair it reads as a delicate rose-champagne; on hair holding a little yellow it settles to a warm pink-beige.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRose-champagne and pink-beige blonde\u003c\/li\u003e\n\u003cli\u003eSoft fashion toning on very light hair\u003c\/li\u003e\n\u003cli\u003eClients who want warmth without gold\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.26 Very Light Champagne Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Pastel tones fade quickly, so recommend colour-safe aftercare.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009012043894,"sku":"756839804882","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-26-very-light-champagne-blonde-100ml-swatch.jpg?v=1790362906"},{"product_id":"limitless-10-26-platinum-champagne-blonde-100ml","title":"Limitless 10.26 Platinum Champagne Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.26 Platinum Champagne Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with a violet primary and red secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet with a whisper of red gives champagne: a soft, rosy-pink platinum that is neither cool ash nor warm gold. On clean pre-lightened hair it reads as a delicate rose-champagne; on hair with a little yellow left it settles to a warm pink-beige.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRose-champagne and pink-beige blonde\u003c\/li\u003e\n\u003cli\u003eSoft fashion toning on very light hair\u003c\/li\u003e\n\u003cli\u003eClients who want warmth without gold\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.26 Platinum Champagne Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Pastel tones fade quickly, so recommend colour-safe aftercare.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009013158006,"sku":"756839804899","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-26-platinum-champagne-blonde-100ml-swatch.jpg?v=1790362917"},{"product_id":"limitless-6-12-dark-ice-blonde-100ml","title":"Limitless 6.12 Dark Ice Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 6.12 Dark Ice Blonde 100ml\u003c\/strong\u003e is a level 6 dark blonde with an ash primary and violet secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh cancels the orange, violet cancels the gold that ash alone leaves behind. Together they give a crisp, cool dark blonde with a faint icy sheen; the shade for a clean, cold result at a level that usually fights warm.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold, clean dark blonde\u003c\/li\u003e\n\u003cli\u003eNeutralising orange and gold together\u003c\/li\u003e\n\u003cli\u003eToning lightened hair to a cool level 6\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 6.12 Dark Ice Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009016762486,"sku":"756839804820","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-6-12-dark-ice-blonde-100ml-swatch.jpg?v=1790362928"},{"product_id":"limitless-8-12-light-ice-blonde-100ml","title":"Limitless 8.12 Light Ice Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.12 Light Ice Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with an ash primary and violet secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh cancels the yellow, violet cancels the gold that ash alone leaves behind. Together they give a crisp, icy light blonde with a faint cool sheen; the classic \"ice blonde\" for hair lifted to level 8 or lightly toned natural blondes.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy light blonde on lifted hair\u003c\/li\u003e\n\u003cli\u003eToning yellow and gold in one step\u003c\/li\u003e\n\u003cli\u003eCool blonde without a lilac cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.12 Light Ice Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009017974902,"sku":"756839804837","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-12-light-ice-blonde-100ml-swatch.jpg?v=1790362943"},{"product_id":"limitless-9-12-very-light-ice-blonde-100ml","title":"Limitless 9.12 Very Light Ice Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 9.12 Very Light Ice Blonde 100ml\u003c\/strong\u003e is a level 9 very light blonde with an ash primary and violet secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh cancels the yellow, violet cancels the gold that ash alone leaves behind. Together they give a crisp, icy pale blonde with a faint cool sheen: the classic ice blonde for hair lifted to level 9.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy pale blonde on lifted hair\u003c\/li\u003e\n\u003cli\u003eToning yellow and gold in one step\u003c\/li\u003e\n\u003cli\u003eCool blonde without a lilac cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.12 Very Light Ice Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009044254838,"sku":"756839804844","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-9-12-very-light-ice-blonde-100ml-swatch.jpg?v=1790362955"},{"product_id":"limitless-10-12-platinum-ice-blonde-100ml","title":"Limitless 10.12 Platinum Ice Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.12 Platinum Ice Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with an ash primary and violet secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh cancels yellow, violet cancels the residual gold that ash alone leaves behind. Together they give a crisp, icy platinum with a faint cool sheen; the classic \"ice blonde\" for pre-lightened hair.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy platinum on pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eToning both yellow and gold in one step\u003c\/li\u003e\n\u003cli\u003eCool blonde without a lilac cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.12 Platinum Ice Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009044484214,"sku":"756839804851","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-12-platinum-ice-blonde-100ml-swatch.jpg?v=1790362966"},{"product_id":"limitless-10-102-platinum-lightest-ice-blonde-100ml","title":"Limitless 10.102 Platinum Lightest Ice Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 10.102 Platinum Lightest Ice Blonde 100ml\u003c\/strong\u003e is a level 10 platinum blonde with an ash-natural-violet tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eAsh and violet together with a natural balance: the ash cancels yellow, the violet cancels the last trace of gold, and the natural keeps it from going transparent. The result is the coolest, cleanest ice platinum in the range: white-blonde rather than silver.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy white platinum on clean pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eMaximum yellow neutralisation\u003c\/li\u003e\n\u003cli\u003eClients chasing a true white blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.102 Platinum Lightest Ice Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Hair must be lifted to pale yellow for the ice tone to show.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009044615286,"sku":"756839804868","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-10-102-platinum-lightest-ice-blonde-100ml-swatch.jpg?v=1790362977"},{"product_id":"limitless-8-21-light-iridescent-ash-blonde-100ml","title":"Limitless 8.21 Light Iridescent Ash Blonde 100ml","description":"\u003cp\u003e\u003cstrong\u003eLimitless 8.21 Light Iridescent Ash Blonde 100ml\u003c\/strong\u003e is a level 8 light blonde with a violet primary and ash secondary tone, from Limitless's vegan, low-ammonia permanent cream colour range.\u003c\/p\u003e\u003ch3\u003eTone and result\u003c\/h3\u003e\u003cp\u003eViolet leads, so the finish is a pearly, iridescent light blonde with a soft lilac-silver sheen, and the ash behind it keeps the yellow down. Cooler and more luminous than a straight ash: the shade for a pearl or mother-of-pearl blonde at level 8.\u003c\/p\u003e\u003ch3\u003eBest suited to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePearl and iridescent light blonde\u003c\/li\u003e\n\u003cli\u003eCool blonde with shine rather than matte\u003c\/li\u003e\n\u003cli\u003eToning lifted hair to a soft silver-lilac\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Limitless Colour\u003c\/h3\u003e\u003cp\u003eItalian-made, low-ammonia permanent cream colour that is 100% vegan and cruelty-free. Kakadu plum, one of the richest natural sources of vitamin C, leaves hair feeling soft and conditioned; bisabolol helps keep the scalp feeling comfortable during the service. Fully inter-mixable micro-pigment formula with up to 100% grey coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 8.21 Light Iridescent Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eLow ammonia, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix with Limitless cream developer at the ratio on the pack and complete a strand test before a full application. Violet grabs fast on porous ends.\u003c\/p\u003e\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/limitless\"\u003eLimitless range\u003c\/a\u003e.\u003c\/p\u003e","brand":"Limitless","offers":[{"title":"Default Title","offer_id":42009045008502,"sku":"756839804790","price":15.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/limitless-8-21-light-iridescent-ash-blonde-100ml-swatch.jpg?v=1790362994"}],"url":"https:\/\/mvhairandbeauty.com\/collections\/limitless-colour.oembed?page=6","provider":"MV Hair \u0026 Beauty","version":"1.0","type":"link"}