{"title":"Hi Lift Professional","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAchieve flawless transformations with Hi Lift Professional. Their range of hair care, advanced colouring, and waxing essentials utilizes \u003cb\u003eCureplex bond-building technology\u003c\/b\u003e to deliver high-performance, vegan, and cruelty-free results.\u003c\/p\u003e","products":[{"product_id":"hi-lift-hydrate-moisture-conditioner","title":"Hi Lift Hydrate Conditioner","description":"\u003cp\u003eHi Lift Hydrate Pure Moisture Conditioner is specifically formulated for dry, damaged, colour treated hair. 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Leave in for 2-3 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"1000ml","offer_id":41511663075446,"sku":"9323199010720","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"350ml","offer_id":41511663108214,"sku":"9323199010713","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-Colour-Protect-Conditioner-MV-hair-and-beauty-24726882680950.jpg?v=1750317026"},{"product_id":"hi-lift-volume-shampoo","title":"Hi Lift VOLUME Shampoo","description":"\u003cdiv class=\"product-block product-block--tab\"\u003e\n\u003cdiv class=\"collapsibles-wrapper collapsibles-wrapper--border-bottom 1\"\u003e\n\u003cdiv class=\"collapsible-content collapsible-content--all is-open\" id=\"Product-content-description8164365730045\"\u003e\n\u003cdiv class=\"collapsible-content__inner rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHi Lift Volume Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHi Lift Volume shampoo is a lightweight colour safe volumizing shampoo specifically formulated to create thicker, fuller looking hair.\u003c\/p\u003e\n\u003cp\u003eThis vegan, sulphate and paraben free shampoo is enriched with Australian Kakadu plum and Bamboo shoot extracts that improve strength, create volume and body while infusing hair with superior shine.\u003c\/p\u003e\n\u003cp\u003eThis unique blend of naturally derived ingredients protects against humidity, thermal styling and UV damage. Suitable for all hair types including hair extensions.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"350ml","offer_id":41511691616374,"sku":"9323199011093","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"1L","offer_id":41511691649142,"sku":"9323199011116","price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-VOLUME-Shampoo-MV-hair-and-beauty-24726907060342.webp?v=1750317026"},{"product_id":"hi-lift-true-colour-hair-colour-cream-100ml-1-0-black","title":"Hi Lift True Colour Hair Colour Cream 100ml 7.1 (Ash Blonde)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. This permanent colour crème is not only a testimony to years of expertise but also integrates high-definition pigments ensuring superior coverage and a vibrant shine that brings out the best in your hair. Moreover, the True Colour takes a step further by incorporating herbal extracts, offering additional protection to your hair.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour caters to individuals seeking a reliable and robust solution for their hair colouring needs. From hairdressers to individuals, it suits anyone aiming for a salon-like finish in the comfort of their home. Hi Lift True Colour promises not just colour but a sensation of richness and depth, bringing out a professional touch in every strand. The affordable pricing for its quality makes it an attractive choice for hair enthusiasts and professionals alike.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWarning: This product is for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41519899770998,"sku":"8050455001529","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-7-1-Ash-Blonde-MV-hair-and-beauty-24737562427510.webp?v=1750316844"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-8-1-light-ash-blonde","title":"Hi Lift True Colour Hair Colour Cream 100ml 8.1 (Light Ash Blonde)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. This permanent colour crème is not only a testimony to years of expertise but also integrates high-definition pigments ensuring superior coverage and a vibrant shine that brings out the best in your hair. Moreover, the True Colour takes a step further by incorporating herbal extracts, offering additional protection to your hair.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour caters to individuals seeking a reliable and robust solution for their hair colouring needs. From hairdressers to individuals, it suits anyone aiming for a salon-like finish in the comfort of their home. Hi Lift True Colour promises not just colour but a sensation of richness and depth, bringing out a professional touch in every strand. The affordable pricing for its quality makes it an attractive choice for hair enthusiasts and professionals alike.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWarning: This product is for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41520140288118,"sku":"8050455001536","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-8-1-Light-Ash-Blonde-MV-hair-and-beauty-24737573240950.webp?v=1750316830"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-9-1-very-light-ash-blonde","title":"Hi Lift True Colour Hair Colour Cream 100ml 9.1 (Very Light Ash Blonde)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. This permanent colour crème is not only a testimony to years of expertise but also integrates high-definition pigments ensuring superior coverage and a vibrant shine that brings out the best in your hair. Moreover, the True Colour takes a step further by incorporating herbal extracts, offering additional protection to your hair.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour caters to individuals seeking a reliable and robust solution for their hair colouring needs. From hairdressers to individuals, it suits anyone aiming for a salon-like finish in the comfort of their home. Hi Lift True Colour promises not just colour but a sensation of richness and depth, bringing out a professional touch in every strand. 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Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41520146907254,"sku":"8050455001543","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-9-1-Very-Light-Ash-Blonde-MV-hair-and-beauty-24737577205878.webp?v=1750316830"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-7-3-golden-blonde","title":"Hi Lift True Colour Hair Colour Cream 100ml 7.3 (Golden Blonde)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. This permanent colour crème is not only a testimony to years of expertise but also integrates high-definition pigments ensuring superior coverage and a vibrant shine that brings out the best in your hair. Moreover, the True Colour takes a step further by incorporating herbal extracts, offering additional protection to your hair.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour caters to individuals seeking a reliable and robust solution for their hair colouring needs. From hairdressers to individuals, it suits anyone aiming for a salon-like finish in the comfort of their home. Hi Lift True Colour promises not just colour but a sensation of richness and depth, bringing out a professional touch in every strand. The affordable pricing for its quality makes it an attractive choice for hair enthusiasts and professionals alike.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWarning: This product is for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41520150773878,"sku":"8050455001628","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-7-3-Golden-Blonde-MV-hair-and-beauty-24737583235190.webp?v=1750316830"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-8-3-light-golden-blonde","title":"Hi Lift True Colour Hair Colour Cream 100ml 8.3 (Light Golden Blonde)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. This permanent colour crème is not only a testimony to years of expertise but also integrates high-definition pigments ensuring superior coverage and a vibrant shine that brings out the best in your hair. Moreover, the True Colour takes a step further by incorporating herbal extracts, offering additional protection to your hair.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour caters to individuals seeking a reliable and robust solution for their hair colouring needs. From hairdressers to individuals, it suits anyone aiming for a salon-like finish in the comfort of their home. Hi Lift True Colour promises not just colour but a sensation of richness and depth, bringing out a professional touch in every strand. The affordable pricing for its quality makes it an attractive choice for hair enthusiasts and professionals alike.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWarning: This product is for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41520152739958,"sku":"8050455001635","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-8-3-Light-Golden-Blonde-MV-hair-and-beauty-24737585889398.webp?v=1750316830"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-2-0-darkest-brown","title":"Hi Lift True Colour Hair Colour Cream 100ml 2.0 (Darkest Brown)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. Developed in Italy, a nation renowned for its premium cosmetics and beauty products, it has found a substantial user base in Australia, becoming a staple in numerous professional salons across the nation. 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This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":41520154148982,"sku":"8050455001345","price":7.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/Hi-Lift-True-Colour-Hair-Colour-Cream-100ml-2-0-Darkest-Brown-MV-hair-and-beauty-24737588281462.webp?v=1750316830"},{"product_id":"hi-lift-true-colour-1-hair-colour-cream-100ml-3-0-dark-brown","title":"Hi Lift True Colour Hair Colour Cream 100ml 3.0 (Dark Brown)","description":"\u003cp\u003eHi Lift True Colour is the professional's choice for vibrant and lasting permanent hair colour creme. 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