{"title":"12 Reasons Shampoo","description":"\u003cp\u003eShop 12 Reasons shampoo in 400ml and 1L salon pumps, plus a 60ml travel size. Every formula here is paraben and sulphate free.\u003c\/p\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhich 12 Reasons shampoo should I choose?\u003c\/strong\u003e\u003c\/summary\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/12-reasons-keratin-shampoo-1l\"\u003eKeratin Shampoo\u003c\/a\u003e: for damaged or over-processed hair, helps improve softness, shine and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/12reasons-purple-shampoo-400ml\"\u003ePurple Shampoo\u003c\/a\u003e: helps neutralise yellow and brassy tones in blonde, grey and highlighted hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/12reasons-marula-oil-shampoo\"\u003eMarula Oil Shampoo\u003c\/a\u003e: helps smooth frizz and flyaways and suits colour-treated hair. Also in a \u003ca href=\"\/products\/12reasons-marula-oil-shampoo-60ml\"\u003e60ml travel size\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/12reasons-argan-oil-shampoo-1\"\u003eArgan Oil Shampoo\u003c\/a\u003e: for dry, dull hair, supports softness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair your shampoo with the matching \u003ca href=\"\/collections\/12-reasons-conditioner\"\u003e12 Reasons conditioner\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"12-reasons-keratin-shampoo-1l","title":"12 Reasons Keratin Shampoo - 400ml \u0026 1L","description":"\u003cp\u003eGently cleanse and care for damaged or over-processed hair with 12 Reasons Keratin Shampoo. The keratin formula helps remove buildup while improving softness, shine and manageability without weighing hair down.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHydrolysed keratin helps condition the hair\u003c\/li\u003e\n\u003cli\u003eMacadamia oil supports softness and shine\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and improve manageability\u003c\/li\u003e\n\u003cli\u003eSupports colour-treated hair\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eAvailable in 400ml and 1L pump bottles\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage into the scalp and lengths to create a lather, then rinse thoroughly. Repeat if required and follow with 12 Reasons Keratin Conditioner.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"1000 ml","offer_id":42050631467126,"sku":"9325024003631","price":52.95,"currency_code":"AUD","in_stock":true},{"title":"400 ml","offer_id":42050631499894,"sku":"9325024000982","price":28.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/12-Reasons-Keratin-Shampoo-400ml-1L-MV-hair-and-beauty-25051575222390.webp?v=1788410893"},{"product_id":"12reasons-purple-shampoo-400ml","title":"12 Reasons Purple Shampoo - 400ml \u0026 1L","description":"\u003cp\u003eCleanse and tone blonde, grey and highlighted hair with 12 Reasons Purple Shampoo. The violet formula helps neutralise unwanted yellow and brassy tones for a cooler, brighter-looking finish.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eDesigned for blonde, grey and highlighted hair\u003c\/li\u003e\n\u003cli\u003eCleanses while refreshing the tone\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cooler, brighter-looking result\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWearing gloves if preferred, apply to wet hair and distribute evenly. Leave on as directed on the pack, then rinse thoroughly. Follow with 12 Reasons Purple Conditioner. Avoid contact with porous surfaces.\u003c\/p\u003e\u003ch3\u003eAvailable sizes\u003c\/h3\u003e\u003cp\u003eChoose 400ml or 1L.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"400 ML","offer_id":41776908533878,"sku":"9325024003440","price":28.95,"currency_code":"AUD","in_stock":true},{"title":"1 Litre","offer_id":41776908566646,"sku":"9325024003730","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/12-Reasons-Purple-Shampoo-400ml-1L-MV-hair-and-beauty-25113651085430.webp?v=1788410813"},{"product_id":"12reasons-marula-oil-shampoo-60ml","title":"12 Reasons Marula Oil Shampoo 60ml","description":"\u003cp\u003eTake gentle colour and moisture care wherever you go with 12 Reasons Marula Oil Shampoo in a convenient 60ml size. The marula-oil formula cleanses while helping smooth frizz and leave hair feeling soft, silky and manageable.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCompact 60ml travel size\u003c\/li\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eSupports moisture and colour care\u003c\/li\u003e\n\u003cli\u003eHelps smooth frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and looking shiny\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat if required and follow with 12 Reasons Marula Oil Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":41776883433590,"sku":"9325024002467","price":4.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/12-Reasons-Marula-Oil-Shampoo-60ml-MV-hair-and-beauty-25113731924086.webp?v=1788410813"},{"product_id":"12reasons-argan-oil-shampoo-1","title":"12 Reasons Argan Oil Shampoo - 400ml \u0026 1L","description":"\u003cp\u003eCleanse dry, dull hair while helping restore softness and shine with 12 Reasons Argan Oil Shampoo. The argan-oil formula gently refreshes the hair and scalp while supporting smoother, healthier-looking results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eHelps revive dry, lacklustre hair\u003c\/li\u003e\n\u003cli\u003eSupports softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially dry or damaged hair\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and salt free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat if required and follow with 12 Reasons Argan Oil Conditioner.\u003c\/p\u003e\u003ch3\u003eAvailable sizes\u003c\/h3\u003e\u003cp\u003eChoose 400ml or 1L.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"400 ML","offer_id":41776919249014,"sku":"9325024000906","price":23.95,"currency_code":"AUD","in_stock":true},{"title":"1 Litre","offer_id":41776919281782,"sku":"9325024003594","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/12-Reasons-Argan-Oil-Shampoo-400ml-1L-MV-hair-and-beauty-25113862897782.webp?v=1788410800"},{"product_id":"12reasons-marula-oil-shampoo","title":"12 Reasons Marula Oil Shampoo - 400ml \u0026 1L","description":"\u003cp\u003eGently cleanse while supporting moisture, colour care and shine with 12 Reasons Marula Oil Shampoo. The marula-oil formula helps smooth frizz and flyaways, leaving hair feeling silky and easier to manage.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eSupports moisture and colour care\u003c\/li\u003e\n\u003cli\u003eHelps smooth frizz and control flyaways\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky and looking shiny\u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and sodium chloride free\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat if required and follow with 12 Reasons Marula Oil Conditioner.\u003c\/p\u003e\u003ch3\u003eAvailable sizes\u003c\/h3\u003e\u003cp\u003eChoose 400ml or 1L.\u003c\/p\u003e\n\u003cp class=\"mv-brand-navigation\"\u003eExplore more: \u003ca href=\"\/collections\/12-reasons\"\u003e12 Reasons range\u003c\/a\u003e.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"400 ML","offer_id":41776924524662,"sku":"9325024000944","price":23.95,"currency_code":"AUD","in_stock":true},{"title":"1 Litre","offer_id":41776924557430,"sku":"9325024003617","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3441\/4966\/files\/12-Reasons-Marula-Oil-Shampoo-400ml-1L-MV-hair-and-beauty-25113876529270.webp?v=1788410788"}],"url":"https:\/\/mvhairandbeauty.com\/collections\/12-reasons-shampoo.oembed","provider":"MV hair and beauty","version":"1.0","type":"link"}